Search engine optimization is not something optional that you should only indulge in if you have extra time on your hands.
In fact, it is an essential part of making your eCommerce business competitive in today’s every changing digital landscape. The good news is that the Volusion platform was designed keeping SEO in mind. And by using professional Volusion Seo Services you can give your site a substantial boost in search rankings.
Any Volusion SEO service provider will tell you that SEO is much more than trying to manipulate search engines. It has more to do with creating content that people are looking for, providing them with a great experience when they visit your site and making sure that you offer something different.
The first thing to remember about SEO is that you should always have a set of target keywords, aim for at least 5-10. These are words that are most relevant to what your business is about and words that you want to rank for. These words should be used organically throughout your site. Don’t overdo it or it will be regarded as spamming.
Don’t know how to compile a list of keywords? A digital agency offering expert Volusion SEO services can help. While keyword density and additional keywords are extremely important in SEO, our focus today is on two lesser-known factors.
When setting up any product page or web page on your Volusion store, make sure that you create URLs that are SEO-friendly. Volusion comes with an ‘Enable SEO Friendly URLs’ option to make matters simpler for you. When enabled this feature automatically creates readable URLs.
Search engines read URLs as text and you don’t want ones that are mishmash of digits and letters that don’t make any sense. If it doesn’t make sense to you, it won’t make sense to a search engine. You need distinct clean URLs that contain your target keywords.
Meta information is another factor that is often ignored while optimizing Volusion eCommerce sites. Again, the platform comes with built-in features to help you in this regard. Meta information consists of Meta description, Image Alternative Text, Meta Tags, etc. You can edit all of these as well as Meta Tag Keywords easily on Volusion.
As experts in Volusion SEO services, our main focus is on product pages and images. It is these pages that require the most traffic since they directly lead to conversions. The Meta information of all your products should be well defined. Product images should have proper keyword-based titles and Alternative Text. Many people tend to ignore images. But images have a major say in your Volusion SEO, and should be given proper attention.
Volusion SEO Services at 1 Digital Agency
1 Digital Agency is an Elite level Volusion partner. Our experts understand the intricacies of Volusion SEO and take every imaginable step to ensure that your Volusion store is reaching its potential in terms of search rankings. Search algorithms are always in a state of flux. We make sure we stay on top of what is current and stay away from practices that fall into the blackhat category. Using SEO best practices we can help you meet your business goals one at a time, while ensuring that you are always in the loop. †
Call us on 888.982.8269 or contact us with confidence that your Volusion SEO will be in good hands.