What Are Citations?

If you are a small business owner, you will find that you benefit in numerous ways by receiving local-based SEO citations. In the year 2010, the major search engine, Google, introduced a new feature referred to as “Google Places”. Today, this new feature is now identified among internet users as “Google + Local”. According to statistics, this is not only the most popular business directory, but well over 30% of all internet searches directly stem from this popular feature.

If you have taken your business marketing to the internet, it is important that you rank high within major search engines – like Google – in order to achieve the highest level of success. By acquiring what internet marketers refer to as “Citations” among various types of business directories; you will be able to rank exceptionally high on the search results pages that internet users are provided upon submitting search queries. In this internet marketing guide, you will be provided with basic information pertaining to SEO citations.

What Are SEO Citations?

In order to enjoy high levels of internet success for your business, you must first understand what SEO citations are. By having this knowledge, you will have a broader understanding of how these citations will assist your business. In the simplest terms, citations are basically mentions of your company or business on one or more other pages listed on the World Wide Web. However, citations do not require links to a business to be listed – only the specific mention of the business, itself.

However, there is a trick to acquiring high-quality citations. In order to rank high in search engines and to achieve the highest level of success, the mentions must come from pages that are considered to be authoritative pages and/or directories. A productive example would include an online telephone directory. The reason that this type of listing is essential is because search engines view the information as validity of the existence of your business.

The Advantages

Citations are considered to be exceptionally popular among three of the world’s largest search engines. These include Bing and Yahoo. Additionally, it also includes Google. SEO Citations are a means for search engines to validate the fact that your business is part of the community. As a result, this assists in acquiring trust from potential customers – which a key component to internet marketing success.

According to professionals, this is an ideal strategy for receiving online exposure that may otherwise, simply not exist. In addition to this, it is a simple, straight-forward and free method of marketing on the World Wide Web. If you want an “edge” in the virtual business world, SEO citations are the way to go!