What are Women Doing Wrong in Business?

Dec 3
09:32

2008

Susan L Reid

Susan L Reid

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Both women and men can and do succeed as business owners. Many of the things that men have been doing right for years can easily be adopted and put into practice by women. However, as a woman entrepreneur, it is also important for you to do two additional things. Find out what they are.

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What do women need to do to excel in the business world? Should they just duplicate what's working for their men counterparts,What are Women Doing Wrong in Business? Articles or is there something unique they can do as women to excel?

As a woman entrepreneur myself, what I've discovered about women entrepreneurs who excel is that they do so in some ways that are similar to their male counterparts and in other ways that are distinctly different.

Both women and men entrepreneurs who excel:

* Are self-disciplined.

* Have strong, clear visions about the direction of their companies.

* Follow detailed, tangible plans of action to support their visions.

* Know how to make tough-call.

* Use mentors and coaches to keep them strategically aligned for success.

* Exude confidence and determination.

* See problems, failures, and setbacks as opportunities, openings, and clarifiers.

Women entrepreneurs do all that and then some. More often then men, women also:

* Create lifestyle businesses that encompass the full spectrum of their lives.

* Have a natural affinity for customer care and service.

* Are three parts "strong woman" and one part "good girl."

* Have strong, values-led businesses. - Trust and follow their intuition.

* Are holistic in their decision-making.

* Measure success by their quality of interaction with people and how much they help others.

Top Five Mistakes Made by Women in Business

1. Letting them see you sweat.

Too many times I've seen women, when they aren't feeling confident about themselves or their abilities, show others their lack of confidence. They do this by asking lots of questions before they even look at a project, hedging when it comes to making a commitment, as well as breaking eye contact and fidgeting.

Showing lack of confidence, either by word or action, is a self-defeating behavior. Never let them see you sweat! Say yes. Then figure out how to deliver.

2. Displaying negative emotions.

Displaying anger, bitterness, or spite is never attractive. It's counterproductive to turn into the victim or martyr when things don't go your way by whining, complaining, or blaming. Don't defend yourself, argue, or yell at your clients or colleagues. And, for heaven's sake, please don't cry!

Without a doubt, you can deal with every challenge in business without being negative. Instead, take action. Offer a solution.

3. Making excuses.

Women seem to think that, if they explain why they didn't return a call, answer an email, show up on time, or meet a deadline, everyone will understand and it will be okay. Not so.

Excuses convey to the other person that what you were doing was more important than what someone else wanted you to do. An explanation means you are asking permission to be excused for what you did not do.

Instead, be impeccable with your word. Do as you say.

4. Being bitchy.

Take your lead from Cesar Millan, The Dog Whisperer: Stay calm and assertive. You do not have to act tough, be bitchy, or come across aggressively in business. Instead, stay calm, be assertive, and develop a cooperative model when dealing with others.

5. Making decisions from a "scarcity mentality."

Too many women have a mindset of scarcity when it comes to their businesses. They believe they lack time, money is scarce, and there aren't enough customers. They don't understand that near-term lack infects long-term prosperity. Therefore, make decisions for your business based on the far-term vision of expansion and growth.

Both women and men can and do succeed as entrepreneurs. Many of the things that men have been doing right for years can easily be adopted and put into practice by women. However, as a woman entrepreneur, it is also important for you to do two additional things. First, cultivate the instinctive qualities and skills that are specifically characteristic of women in business. Next, start to eliminate the 5 top mistakes women make in business. If you implement these key steps, you're bound to excel as a woman entrepreneur.

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