What Chocolate and Peanut Butter Can Teach You about Growing Your Small Business
Some of the best things in life come when two seemingly unrelated items come together, especially in business. Call it partnering, co-branding or co-ops. It can be a life-saver and a smart way for both businesses to get ahead and support each other in the process.
Remember those commercials for Reese’s Peanut Butter Cups where a person would scream, “Hey, you got your chocolate in my peanut butter!”?
At the instant the accident happened, both people were flustered. But then the magic. They tasted the result -- and bam, it was a marriage made in heaven. One of the all-time great ad campaigns.
Some of the best things in life come when two seemingly unrelated items come together. True in life and absolutely true in business. It goes by many names: partnering, co-branding or co-ops. No matter what you call it, it can be a life-saver and a smart way for both businesses to get ahead and support each other in the process.
There just so many benefits -- it can save money, improve perceptions about your brand and, of course, grow your business.
If you’re thinking of diving into the co-branding waters, here are some things to keep in mind:
Let me hear from you. What co-branding partnerships have impressed you? Are short-term partnerships a good choice for small businesses? Do you have potential co-branding partners in mind for your business? Do you have clear objectives in mind for a potential co-brand campaign?
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ABOUT THE AUTHOR
Bubba Mills is the CEO and owner of Corcoran Consulting and Coaching Inc. (www.corcorancoaching.com/programs, 800-957-8353), an international Real Estate, Mortgage and Small Business coaching company committed to helping clients balance success in business, while building value in life. Bubba Mills is a nationally recognized inspirational and education speaker, coach and mentor to the top real estate agents and mortgage companies. His articles do not necessarily represent the views or opinions of Corcoran Consulting LLC clients or other entities he represents. To find out more about Corcoran Consulting & Coaching, call 1-800-957-8353 or visit us at www.CorcoranCoaching.com.