What To Look For In Quality Business Cards

Designing quality business cards is all about turning your card into a useful resource for someone searching for information regarding a particular product or service. Your business card is valuable marketing tool which is worth taking the time to fine tune. The key to attracting attention to your business is by turning your business card into a conversational piece. Your business card should be innovative and creative enough for people to remember you by so they can choose to do business with you when the need arises. Your business card represents you and is a souvenir of your business so it is essential you send across the right message and make the proper impact on those receiving your card.

Be as creative with the design of your business card as you feel is necessary for your line of work, but don’t stray away from standard business card sizes. Having odd shaped business cards will prevent your card to fitting into most business card holders and the chances of your card being thrown out increase. Quality business cards incorporate something useful on the back of the card such as an annual calendar so clients and customers will be more inclined to preserve your business card.  Stick to two or three colours for your business card. Anymore colours than that, will make your business card look tacky and tasteless. Red is noted to be an influencing colour. If possible try and include some red into your layout. If you are looking for a professional sober business card design, select a white classic background layout with subtle hues for your logo. No more than 2 different fonts should be printed on your card and they should be fonts that are easy to read. 

Don’t clutter your business card with too much information. Quality business cards incorporate white space between letters and words to create the right impression and allow any reader to view your contact details clearly. Too much information on your card can make your card look messy and lacking motive. Print your name, designation, and contact details in a large readable font. It is not necessary to include key points on your business card since it is not an advertisement, but if you feel it is a necessity then make sure to distinguish them from your contact details. If all of your contact details are printed on the front of your business card, fit the key points of information on the back. Choose the right paper to print your business cards. 13 point recycled matte paper and 14 point gloss paper, are the two suggested recommendations for printing quality business cards.

Do not attempt a ‘do it yourself’ method of printing your business cards. ‘Do it yourself’ methods have end results that looks cheap and trashy. Ink from a professional printing company is incomparable for its bright, fade resistant and durable qualities. Experiment with different layouts, fonts, and papers to see which designs are excellent for creating quality business cards for you and your company. If you have the room, print a small picture of yourself so people can remember and connect with you.