Small business branding, successful brand, building a successful business, facebook, social media, community building,
Why Facebook? That is a question that many small business owners are asking themselves. In the last few years Facebook has grown into a huge online community that is used by almost everyone. If you aren’t using it, you can guarantee that your competitors are. But why are so many people using Facebook? The answer is simple. Facebook is the perfect way to build a community, show your expert status, and enhance your customer service. Let’s take a look.
If you were to ask any business owner “why Facebook?” one of the most common answers you would receive would be that Facebook is great for community building. Online community building is the process of developing online relationships between people. Once you build a Facebook page for your business, you can begin to add friends and fans. By doing so, you can provide information and updates to a large number of people. At the same time, these people can interact with one another, sharing experiences that they have had with your business. In addition, you can build relationships with your fans by replying to any comments that they leave on your page. Community building is great for businesses, but is especially helpful for non-profit organizations. Organizations such as Mother’s Centre The Sun can easily build online communities. In your business you can create a special group with private access for paying customers.
Another common answer when asked “Why Facebook?” may be for the expert status. Expert status is a tool that is used to increase your visibility. The premise is simple – if you want people to buy from you, you need people to trust you. If you want people to trust you, you need to show them you are trustworthy. If you want to show them you are trustworthy, you must show them that you have some type of expert status. There are several ways that you can increase your expert status. Firstly, know your community. Understand who it is comprised of and what they like so that you can inform them of developments that pertain to them. Secondly, know your products and understand the trends. The more you know, the more you can share your knowledge with your community, developing your expertise as you go. Someone who is great at developing their expert status? Justin Bieber! Check out his Facebook page here and get inspired for creating your own expert status on Facebook.
Finally, when asking the question “Why Facebook?” it is because Facebook is great for customer service. With Facebook, you can easily post answers to people’s questions before they arise. At the same time, you can build a relationship with your customers by replying to their comments. Thank them for positive comments and tell them how you are going to better your business if they provide negative comments. Providing follow up with your clients will be a great way to gain their trust and keep their business. Check out Mary Kay’s Facebook page to see how this company is constantly keeping their clients and fans involved.
So, why Facebook? The reasons are many. Not only does Facebook provide you with an excellent opportunity to build a community, but it also allows you to develop your expert status and supply great customer service to your clients. Start your Facebook page today and make a great decision for your business.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Silvia Pencak is The Magnetic Branding Expert and Mentor. For over 7 years Silvia kept building successful venues in Europe and Canada. She became known as the expert in building a powerful brand and is often asked for advice in management, marketing and organizational areas of building a powerful small business brand. She understands that the power of branding, authenticity, relationship building and marketing efforts can make or break a successful business. Silvia shares her expertise online at http://MagneticLook.com to help other women entrepreneurs build successful brand and to support those who don't settle for a mediocre business and average lifestyle.