Your business and your involvement in your community

It's natural for many of us in the healthcare industry to want to help others. It's why we do what we do. We know that the more people we serve, the better and/or healthier their lives can be. To some of us that means growing our businesses so we can reach more people. The way we do that is through marketing.

Over the years I've written at least once about many marketing methods most businesses use; web sites, sales letters, post cards, blogs, referrals, patient retention, public relations, networking, word of mouth marketing and more.

There is one, more non-tangible aspect to marketing that is worth discussing. Your involvement in your community. Even more so, your position as a leader in your community.

I am not recommending you get involved in your community just to market your business. There are many more rewards in life besides that. Being involved in your community, and being a respected leader in your community, bring many things to your life such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; joy; variety to your day/life (for you workaholics among us).

Many businesses "get involved" by joining and being active in their local chamber of commerce or other business association. I do these things and I believe they are very important to your business success and personal growth.

What I am talking about is more than that.

I am going to ask you to stretch a little bit here and add to that involvement. I am asking you to do this by searching for a way to help your community that is not altruistic in nature.

Find something to do that you get absolutely no business benefit from. A way to contribute that is one hundred percent YOU giving and where you don't expect anything in return.

What does this have to do with marketing you may be asking. Spending time and energy on non-business related tasks may at first seem detrimental to your time management challenges. There is always more work to do and not enough time to do it. Frankly that will never go away.

Besides feeling great about yourself for being a good human being, you are sending out a positive energy of giving to the Universe. You must give to receive. For those of you following the Law of Attraction, doing with absolutely no expectation of receiving will allow you to attract more of what you want. Both in your business and your life.

Only you can take action to make that happen.