Digital Printing - The Advantages Offered by New Technology

Not long ago, business owners had little choice when they needed printed materials such as brochures, flyers, or business cards. The process would be done lithographically and it would be time consuming, expensive, and final. With the adoption of digital printing by most of the more advanced services, however, business owners can choose to have their materials done in such a way that offers a number of advantages over the lithograph. If you're getting ready to have some materials done by a professional company, here are some of the reasons you might want to go this route.

Speedy Delivery

This is where digital printing can really shine over the old way of doing things. If you've been in business for a long time, you probably remember the days where it would take several days to get your materials back. This was simply downtime in the past. A lag between the point where you came up with a great promotional strategy and put it into practice. Today, that lag time has been greatly reduced. In some cases, you can get your materials back on the same day, allowing you to move forward and put your ideas into practice right away.

No Variation

One of the downsides of the old, analog methods was that you were never quite sure what you were going to get. Sure, most of your flyers would look uniform and correct. But there would always be a handful that didn't come out right. If you had 1,000 flyers printed, you probably wouldn't notice some of the errors. Your customers would, though, and those errors would reflect poorly on your business. While text running off the page may not mean the difference between a sale and a lost customer, it makes a psychological difference. With digital printing, you can count on every one of your materials being uniform and correct.

Making Changes

When you develop a promotional package in the computer, it's extremely easy to go back in and make changes if you realize later that you don't like the way it turned out. If you were using the old methods, you might have to start from scratch—an unwelcome proposition, particularly if you didn't have a dedicated graphic design department. With digital printing, everything begins and ends through the computer, meaning even the smallest changes can be done in an instant. If you're working with a company that can collaborate with you on the design process, the editing and creative processes becomes that much easier to implement and you will be happier with the final product.