For a businessman, image is everything. Big companies invest a lot to have an attractive, dynamic, eye-catching image to brand their identity. These eye-catching visuals are commonly known as logos.
A logo is a name, symbol or trademark of a company or organization, made up of text or symbols arranged to convey a distinct and unique message. It leaves a greater and lengthier impact than words alone that's why it is the simplest and most direct way of promoting one's business. On the web, a well-defined and thought-of logo decides whether your site is worth browsing. It is literally the first piece of graphics that visitors see, that's why it is important to make that moment count.
Text or Symbol Logos
There are two types of logos: the text logos and symbol logos.
A text logo is made up of words and type fonts. Type fonts usually come in all shapes and sizes. Different strokes make impressions to different folks. A thick font may convey strength and power; while a script font can say that you’re a person of elegance and austerity. On the other hand, a slanted typeface expresses movement and motion.
Hence, your very own company name may be created as a company logo. Provide a type font that displays your intended qualities and your all set.
A symbol logo uses an image or illustration to convey an actual or abstract representation of your business. It is less direct than text. However, because of its ambiguity, symbols often leave an open space for a wider and much different interpretation of what the business is about. Symbol logos may either take on a company name, or create an entirely new symbolic meaning.
A classic example is Nike's "swoosh" logo. People did not originally associate it with the company. But because of its corporate rise and ubiquitous presence, people have grown to associate the "swoosh" to Nike. McDonald's golden arches have also developed its own identity.
Another option is to combine text and symbols to create your company logo. It could be a brief amount of text, or sometimes an abbreviation. Just remember to make the two elements compliment each other and provide the extra clarity to what your company wants to get across its target audience.
The Color of Your Logo
Color also has a lot of impact to the overall appearance of your logo. Colors can help you make a positive image or convey a wrong perception. They do influence your audience, and before a visitor would ever read your content, color would be the primary element that would attract him/her to your logo.
There are many choices to consider when deciding on the corporate logo that best exemplifies your image. However, you should also bear in mind that your logo is not only for you but also for your target audience. How your audience will perceive your logo is more important.
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