iOS or Android? Choosing the Best Platform For Your Mobile App

Mobile app is a new way to reach your customers or users, whether you provide services to your customers, or run an E-commerce, business mobile app plays vital role for keeping up with your customers. In today’s technology world, users engagement on internet through mobile is far more than user engagement on desktop. Therefore, to keep up with your mobile audiences you need to promote your business on mobile app. 

Mobile applications can be developed on two different platform i.e. iOS or Android. It depends which platform suits you better. Let’s look at some key factors such as demographics, market, and ease of development that will determine the pros and cons of developing in iOS and Android.

Why Choose Android Platform:

• According to google nexus, there are 1.4 billion active android devices worldwide. It has huge market share. It is easily available on various devices across all prices and manufactures. In current scenario, Android has become market leader in smartphones and businesses are making huge chunk of revenues by shifting their online business through android mobile apps.

• Android is based on Linux and open source software. It is a biggest mobile platform. Developers can download the SDK (software development kit) and can start on the development. Android development platforms allows developers to save lot of time, as there are large number of code libraries which are available to use.

• Android has a diverse user-base, hence offers more free downloads. Costing of android app is less as compare to iOS APP.

• According to app development professionals who have learnt google android and other platforms such as iOS, Blackberry, Learning Android app development is easier than other platforms.

Why choose iOS Platform:

• iOS takes 2-3 times less development time as compare to android.

• iOS platform does not compromise with its quality. To be listed on app store, the iOS app need to pass iOS platform’s standards. This is a way that apple pushes developers to generate high quality iPhone and iPad apps.

• iOS developers can make more money than android developers. Apple app store for iPhone generates about four times revenue as compare to Google Android. iOS users also generally make more purchases on their phone.

• iOS provides a better user experience over their Android counterparts.