When to Stop Adding Colors

In the article How many colors should I use? By mydesignprimer.com, it differentiated two color printing methods: the Process Color Printing and Spot Color Printing.

“Process Color Printing With process printing, one has the flexibility of a wide spectrum of color choices. This is also the printing method that will allow one to use full-color photographs while paying for just four inks (cyan, magenta, yellow and black). The only downside to this method is that colors aren't nearly as vibrant as spot colors and a designer may not be able to match a particular color exactly. Spot Color Printing Typically, spot color printing uses a colored ink system known as the Pantone Matching System (PMS). There are hundreds of colors to choose from in this system and some include extra bright colors, dark colors, fluorescent and even metallic colors. Basically, any color you can imagine, you can find as a spot color choice. The downside is that, no matter how many spot colors are used, you can't create full-color photographs.”

It was also asked if both processes can be used in a single printing job. And here was the answer: Certainly. People do it all the time. However, the more inks that you use, the more expensive the cost to print it. Before a job is designed, it's a good idea to talk to your printer and to your designer. They can help you decide how many colors you can afford and how many are needed to accomplish your goals. Whatever your choice, with solid planning, you'll be able to make the most of what your budget can afford by using colors effectively.

My Design Studio, according to Trevor Kimball, is a graphic design company that focuses on producing effective print communication and marketing materials while maintaining personal client relationships. We believe that, by communicating effectively with our clients, we can understand their goals and they can make the best choices for their online and print needs and budgets.

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