Academic Writing Today, Copywriting Job Tomorrow

Feb 22
08:28

2013

Manuela Theissen

Manuela Theissen

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Students work on courseworks with little insight as to what careers it can lead to. Worse, they may even fail to link anything between jobs and coursework. Perhaps, it is time that one shed light about a particular coursework chore and one of its subsequent career path.

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So,Academic Writing Today, Copywriting Job Tomorrow   Articles here it is: good academic writing contributes to skillful copywriting.  The former is a common chore, while the latter a profitable and flexible job description.  Copywriting is an emergent writing career that sprouted out of the marketing industry.  Both existing and budding businesses announce their arrival at consumers’ eyes by words.  These words are effectively etched by what is called a copywriter. 
Now, you may be wondering as to how this coursework contribute to being a copywriter.  Here’s how:  
  1. While copywriting requires creativity, it also demands meeting client’s needs.  In the context of university or college, meeting needs implicate the following of tutor’s instructions.  Client’s needs are basically synonymous to a client’s.  Being able to work well with instructions signals students’ collaborative capacity, as well as, receptivity to another’s inputs.
  2. Good academic writing entails the ability to consistently come up with top quality pieces.  This same top standard is imperative for companies hiring copywriters.  While less than top quality results in lower or failing marks, the effect in the copywriting job could be a lot more complex (e.g., damage rapport, yet could start writing as another entity).  But if students are able to take low marks seriously, so can they do it with a damaged rapport.    
  3. Copywriting entails initiative – to do your own research and try your own techniques.  If students were able to do a lot of this ‘initiative’ thing at university or college, then their copywriting stint won’t be any scary. It would rather be smooth as students have all the right skills and may add up more tools if they see worthy of investment.
  4. Good academic writing equips students with good writing practices such as constant proofreading and hitting submission deadlines.  Practices are quite a challenge to develop at work.  But if you were able to set all these up at your education years, such practices become important parts of your copywriting process.     

Hence, students should no longer look at courseworks with such disdain.  Instead of a daily nuisance, they should be viewed as relevant seeds of investment – to which they plant their knowledge, skills, and work-maturity with abandon.  If students wanted proof badly, why not look for a short copywriting task?  Grab one and try applying your writing skills.  Perhaps, you’ll figure out which aspect of your skill is lacking, which is okay – copywriting industry-wise.  At least, there’s a potent cure for ignorance: experience.