UK freelance copywriters face challebging economic times. The trick is to reinvent yourself in a different geographical area.
For UK copywriters in this challenging market, the wolf can seem awfully persistent at that door.
However, assuming your website is well-optimised, it should be possible to obtain copywriting work from all four corners of the globe. We're no longer in the dark ages and just because a business is based in, say, Reading, that doesn't mean they have to choose a Reading copywriter.
This is the Internet age and, with your website optimised and all the 'back-end' work done by your web designer, you might even outperform Reading copywriters on their own patch – thereby taking work off competitors.
Obviously, you'll need to be sure you have all your keywords sorted out (according to Google's Algorithm of the Week). This can be tricky but, if you put your main keywords in your H1 line (the headline) and the H2 lines (the subheadings), that will help a lot.
The best way to beat those Reading copywriters is to create a web page about Reading copywriting, then explain how you can undercut those big Home Counties fees, explain that you have no flouncy creatives called Jasper and no Bavarian-oak flooring to pay for, stir in a liberal pinch of the phrase 'Reading copywriter', and away you go.
The usual target is a keyword density of around 5%. That means that, in a 400-word page about Reading copywriters, you'd use your keywords or keyphrases around 20 times. Speaking of word counts – anything between about 250 and 400 should be just great. Go for those longtail keywords that target Reading.
You'll need a bunch of backlinks - high-PR websites that link to your own. Then just lie back and watch your site climb the South face of Google.
On your side is the fact that there's no reason why a Manchester copywriter or a Devon copywriter should be any worse than a Reading copywriter. Perhaps out-and-out creatives might hang around nearer Bohemian London but, to be honest, some of those 20-something creatives can hardly put a sentence together these days.
Let's face it, your time-served copywriter is likely to be found in the shires. This is also where mortgages, rent and heating bills are lower, so copywriting fees will be as well.
Reading businesses will probably be in touch assuming you're a copywriter in Reading. However, it's not that often that copywriters in Reading meet their clients in any case. Just blind them with your sales pitch and they'll soon forget that you're in Glasgow or Leeds.
Here's a page that uses this geographical tactic to good effect – it's about Reading copywriters. The copywriter is based near Manchester. Why not give it a shot for yourself?
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
Mastering the Craft of Copywriting in Aberdeen
In the competitive landscape of UK copywriting, adaptability and strategic positioning are key to thriving. Despite economic downturns and market saturation, there's a silver lining for those ready to leverage technology and SEO savvy to reach clients far and wide, including in Aberdeen. This guide will help you navigate the challenges and seize opportunities to stand out as a top-tier copywriter, regardless of your location.
Navigating the Competitive Landscape of Harrogate Copywriting
In the evolving digital marketplace, Harrogate copywriters face a challenging environment. Yet, with strategic planning and digital savvy, they can secure a thriving career by connecting with clients globally. This article delves into the tactics that can help copywriters in Harrogate, or anywhere else, stand out in a crowded field and attract the business they need to succeed.
