Copywriters have endured some thin times of late. But with a little imagination, they can win new work from Hull to Hindustan.
Copywriters have had to graft hard to keep the wolf from the door recently. Once, Plan A was fine to keep the work rolling in.
But Plan A has gone out of the window. For most copywriters, it simply meant spending a bob or two on Google Adwords. These days, though, those Google ads stay unclicked, except by folk needing word-farmed content at £2 a page.
So what's Plan B? Well, think about this. As a copywriter, when was the last time you absolutely had to meet up with a client? It's getting less important to join up with local suppliers. You can work with a client anywhere, thanks to the miracle of email, telephone and Skype.
Also, businesses in, say, Hull, will surely want to get hold of the best freelance copywriter for their copywriting job, not just the nearest one.
But copywriters can now take work from under their competitors' noses, thanks to the Internet. Two great options present themselves: the first means spending a little cash by changing your Google Adwords account to accept clicks for searches for 'copywriter Hull' and 'copywriting Hull'.
It will cost a few pence, so it makes much more sense in the long term to write customised landing pages that talk about copywriting and copywriters in a particular town. Tell Hull businesses what you can offer as a remote freelance copywriter based in a home studio.
Naturally, you'll have to look closely at your SEO. You'll need to sort out geographical keywords and put them in your H1 headline and H2 headings.
What about keyword density? Which side of the bed did Google get out of this morning? Look, who knows? But aim for about 4-6% on a page of about 400 words and you might get lucky. That means on a 400-word page about Hull copywriters, you'll need about 20 keywords.
So, congratulations on becoming a Hull copywriter. Now you have just one last step to take. This involves backlinks. It's easily achieved simply by sticking a few articles or press releases on high-ranking websites. Just be sure your anchor text is relevant to your 'copywriters in Hull' business page. Then sit back and see your page climb the North face of Google for Hull copywriters.
Here's an example of a customised landing page that does this well - it's about 'freelance copywriters Hull'. The copywriter is based near Manchester. Why not try it yourself?
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
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