How to become a York copywriter

Before we entered the worst recession known to man, life used to be simple for UK copywriters. But things are no longer so easy and the wolf keeps on knocking on that door.

For a regular supply of work, all freelance copywriters once needed to do was optimise their site and keep it on Google’s first page. That could be achieved either organically or through Google Adwords pay-per-click. The phone would never stop ringing and the inbox was flooded with email. But all that has changed. The only people clicking on those pay-per-click ads now are sharks needing 200 pages at £2 a go.

So what can you do? Well, freelance copywriters can work with just about anyone, anywhere. You’ve got email, a phone and Skype, right? What else do you need?

Imagine for a minute you want to work with businesses in York. York companies won’t expressly need a freelance copywriter who just happens to be in York - unless you’re required to be on-site. They’ll be looking for the best-equipped copywriter for the project.

For copywriters, this is a good way of stealing work from your competitors. You have two main options. One means spending a little cash; the other is free. To spend money on the issue, change your Google Adwords account to permit geographical terms like 'freelance copywriter York’ or 'copywriting York'.

That’s an easy, lazy solution that will cost you about 70p per click. If you want to invest a little time and achieve the same result, you can write a landing page for your website optimised for copywriting and York copywriters. Tell businesses in York how they can benefit from working remotely with you as their freelance copywriter. Tell them how much they’ll save. This works particularly well if you live in a less-expensive area of the country.

Optimise your landing page. Choose the right longtail geographical keywords that focus on copywriters in York and place them in your H1 and H2 headings. Your keyword density should be about 5% on a 375-word page - so that’s around 20 keywords.

Backlinks are the final step. Become a member of excellent articles sites like this one and write articles about copywriters in York. You can also write press releases that do the same job. Make sure your clickable anchor text relates to your copywriter York pages. Then grin as you see your landing page rocket up Google’s North face.

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