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How to Become a Glasgow Copywriter

UK copywriters must be inventive in selling themselves these days. Here's how one copywriter is attracting work from outside his home area.

Glasgow businesses looking for a copywriter must find the best copywriters for the project. That Google search for 'freelance copywriters Glasgow' might just find the nearest copywriter, perhaps not the best one. But, let's be honest, does it matter if your copywriter is in Glasgow, Galashiels or Granada?

This is the Internet age and on your side are email, Skype and the telephone. We share PDFs. Our massive monitors must be levered into our offices by winch. That's why, by using a little common sense, freelance copywriters can entertain clients from all over the planet.

Assuming you have a website that's well optimised with good back-end stuff, I'll walk you through a couple of ways to pinch work from under the schnozzes of your Glasgow copywriter competitors.

The one that costs a little bit of cash is the Google Adwords one. Just tweak your account to accept clicks for searchers looking for 'freelance copywriter Glasgow' and 'copywriting Glasgow' and so on.

Less expensive is to write a landing page dealing with copywriting and copywriters in Glasgow. Tell them what you have to offer as a freelance copywriter working remotely from outside Glasgow.

Your SEO basics are doubtless fine but make sure you get your keywords sorted (according to Google's Algorithm of the Month) and stick them in your H1 heading and H2 subheadings.

Keyword density? It changes with the wind, but wisdom says to go for 3% to 6% keywords and you won't miss by far. In a page of 350 words discussing Glasgow copywriters, you'll need 15 of those words to be keywords and if your word count is between 300 and 400 words, that should be fine. If it's good enough for article sites, it's good enough for you. Oh, and don't forget those wonderful longtail geographical keywords.

So, your web page explains what a superb Glasgow copywriter you are. Now it's time to build up your backlinks. Find high-PR websites that accept articles and press releases (like this one) and ensure that anchor text says something that relates to your Glasgow copywriters page. Then lie back and relish the sight of your Glasgow copywriting page climbing the West face of Google.

It won't harm you that Bristol copywriters or Leeds copywriters won't be any better than a freelance copywriter in Glasgow. Be honest, Glasgow is no London, and copywriters in Glasgow aren't going to be charging the 100-an-hour fees of the capital's creatives.

If you want an example of what can be achievedComputer Technology Articles, here's a page that uses this tactic well it's about Glasgow copywriters. The copywriter is based in the North West of England. Why not try it yourself?

Source: Free Articles from


Nigel Graber is a well-respected UK copywriter. He curren tly works with several Scottish clients, thanks to his web pages talking about copywriters in Glasgow.

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