UK copywriters must be inventive in selling themselves these days. Here's how one copywriter is attracting work from outside his home area.
businesses looking for a copywriter must find the best copywriters for the
project. That Google search for 'freelance copywriters Glasgow' might just find
the nearest copywriter, perhaps not the best one. But, let's be honest, does it
matter if your copywriter is in Glasgow, Galashiels
This is the Internet age and on your side are email, Skype and the telephone.
We share PDFs. Our massive monitors must be levered into our offices by winch.
That's why, by using a little common sense, freelance copywriters can entertain
clients from all over the planet.
Assuming you have a website that's well optimised with good back-end stuff,
I'll walk you through a couple of ways to pinch work from under the schnozzes
of your Glasgow
The one that costs a little bit of cash is the Google Adwords one. Just tweak
your account to accept clicks for searchers looking for 'freelance copywriter Glasgow'
and 'copywriting Glasgow'
and so on.
Less expensive is to write a landing page dealing with copywriting and
copywriters in Glasgow.
Tell them what you have to offer as a freelance copywriter working remotely
from outside Glasgow.
Your SEO basics are doubtless fine – but make sure you get your keywords sorted
(according to Google's Algorithm of the Month) and stick them in your H1
heading and H2 subheadings.
Keyword density? It changes with the wind, but wisdom says to go for 3% to 6%
keywords and you won't miss by far. In a page of 350 words discussing Glasgow copywriters,
you'll need 15 of those words to be keywords and if your word count is between
300 and 400 words, that should be fine. If it's good enough for article sites,
it's good enough for you. Oh, and don't forget those wonderful longtail
So, your web page explains what a superb Glasgow
copywriter you are. Now it's time to build up your backlinks. Find
high-PR websites that accept articles and press releases (like this one) and
ensure that anchor text says something that relates to your Glasgow copywriters page. Then lie back and
relish the sight of your Glasgow
copywriting page climbing the West face of Google.
It won't harm you that Bristol copywriters or
copywriters won't be any better than a freelance
copywriter in Glasgow.
Be honest, Glasgow is no London,
and copywriters in Glasgow
aren't going to be charging the £100-an-hour fees of the capital's creatives.
If you want an example of what can be achieved, here's a page that uses this
tactic well – it's about Glasgow
copywriters. The copywriter is based in the North West of England.
Why not try it yourself?