These are tough times for UK copywriters. But freelance copywriters in the UK can work with businesses anywhere thanks to the wonders of the Internet.
Working as a copywriter in Britain has not been an easy ride of late. You have to keep the work flooding in and the cash flowing, but this has been the worst recession for over 70 years, and that’s quite a challenge.
Remember those days back in the mid-noughties when life as a copywriter was easy? You couldyou’re your website on page one of Google by hook or by crook. Hook would be the natural listings, while crook was Google Adwords. You’d just pay a few hundred pounds every month and, hey presto, you were up there with the big boys on page one of Google. The phone rang out all day long and the inbox beeped away to its heart’s content. But things have changed. Adwords is a little more competitive – and expensive – and those small ads go unclicked now, unless by conmen wanting web content at two dollars a go.
You need a Plan B. There are plenty around. Here’s mine. Working as a freelance copywriter rarely involves having to meet customers. This means you can do business with people from every corner of the planet. You just need Skype and email. All you need to do is find them. Let’s put the global reach of the Internet to the test.
Let’s say you want to target businesses in Norfolk. Businesses in Norwich and Cromer will be looking for the most suitable freelance copywriter for the job - not the one who just happens to be located in Norfolk.
To get hold of these Norfolk businesses, there are a couple of obvious methods for copywriters. For the first one, money will need to change hands. The second is pretty much free.
To reach Norfolk businesses by spending money, all you need do is alter your Google Adwords account. Make sure it takes geographical clicks for geographical keywords like 'copywriter Norfolk’ and ‘copywriting Norfolk’.
To get the same effect in the natural listings, and not have to pay anything, simply put together a customised landing page talking about copywriting and copywriters in Norfolk and Norwich. Tell Norfolk businesses all about your copywriting services and how easy you make it to work remotely with you.
If your copywriting business is based further north, you might mention that you’re more affordable than Norfolk copywriters as you don’t have a Norfolk palace to pay for.
You’ll need to get your optimisation spot on. This involves using longtail geographical keywords that deal with Norfolk and Norwich copywriting in your H1 headline and H2 headings. Then look at keyword density – probably 5% keywords on a page of about 400 words should be OK. This will mean that about 20 of your words should be keywords.
Now your final step. Create some valuable backlinks by hooking up with some good articles sites like this one Write articles with good anchor text that’s relevant to your 'copywriter Norfolk' pages. Then you take it easy as you watch your landing page rocket up the North face of Google.
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
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