I recently learned an interesting fact about McDonald's and how it reminds me of a great email copywriting strategy.
Here’s an interesting fact I recently learned:
Once upon a time, McDonald’s invented bubblegum-flavored broccoli.
What was McDonald’s CEO thinking, that he was going to become the next Willy Wonka?
Apparently, he was hoping this could be a way to get children to eat healthier. How ironic.
Obviously, the idea backfired because it’s not something you see on their menu today, plus the kids who taste tested the far-from-natural broccoli were more confused than impressed.
Instead, they decided to change the way they serve their happy meals by reducing the amount of french fries they serve to kids, and sell healthier alternatives like apple slices and yogurt.
If it were up to me, I’d just take the kids to another restaurant, one that serves less unhealthy food.
Although, this does remind me of how I teach people how to write emails using infotainment.
Like what the bubblegum-flavored broccoli is supposed to do, feed you something that’s healthy for your body (In the case of information, your mind) and give you a fun experience.
It’s a powerful concept that’s used by mainstream media, popular YouTube content creators, and other public figures.
You can learn how to use it for your own emails by reading How to Become an Email Titan, and achieve higher engagement and more sales.
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