Is physical attraction still a priority?

According to recent sales trends in western countries and in South East Asian shopping hotspots catering to western tourists, trendy clothing, sexy fashion accessories, male and female colognes and beauty products are in stronger demand than ever.

So our obsession with image and physical attraction is still being fuelled by our materialistic out look, leaving common values and inner qualities way down the peaking order. From our choice of clothing, to where we decide to eat out, it's all about making the right impression. Whilst obesity is still a problem for western societies, the non-obese portion are the one's benefiting from the physical divide and are making the rest of us seem rather inadequate.

Even though your thoughtful friends may tell you otherwise, looks and body image still count and are the highest priority for singles assessing fellow singles. As unfair as it sounds for those not genetically blessed, this is the society we face.

Regardless of this obsession and the material world in which we live, most of us can still find many physical faults about ourselves that we would love to be able to change. Fifteen years ago, if a celebrity had plastic surgery and the media got wind of it, it would be worthy of front page news. Today, cosmetic surgery is almost as common as carrying a cell phone in Hollywood celebrity circles and it would be far more common for our stars to have gone under the knife than to not have. Cosmetic surgery and Botox injections are now part and parcel of pretentious lifestyles all around the world and is no longer restricted to the rich and famous, with surgeons in Thailand, for example, offering breast enlargements, for example, for $2000 which is around 500% cheaper than western prices. And yes, many many people are foolish enough to risk this kind of surgery.

So what is the real and very core reason for our obsession? Some would say it's to feel better about themselves, but the real truth is to feel good about yourself in order to please others. Is it possible to find an avenue where singles can look for real people who are not so physically obsessed? Yes there is...

Did you know that worldwide there are approximately 60 million singles who use online dating sites. This is the perfect environment to make yourself a shortlist of those you like before even making contact. Online dating is now the largest form of match matching available easily outstripping demand for traditional matchmaking services and agencies.