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ARTICLES: AUGUST 23, 2005

Nothing risked nothing gained... Wise marketers understand the good sense in trying new advertising methods, but don't go out on a limb to experiment. Are the advertising campaigns you've been using w...
Life today is extremely fast paced. The days when we sat on the front porch and chatted with neighbors as they passed are long gone. Yeah, it seems that we're caught up in a wave that just carries us ...
Spring has sprung. The birds are singing as they busily build nests and do their mating dances. Yeah, it won't be long before the flowers bloom, and grass starts growing. You know what that means...gr...
Think about it...how many advertisements do you hear every day...how about every hour? Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered...
How often do fads come and go? Sometimes they're here today and gone tomorrow...other times they're here to stay. Yeah, the problem is that it's pretty darned hard to predict exactly what will happen ...
How much value do you place on your customers? Let's face it...without customers you have no sales...no profit...no business. Yeah, they're the keyplayers in the marketing game. In other words, wise m...
Marketers are always looking for low-cost ways to boost sales volume and profits...it's in their blood...part of who they are. Yeah, they can't resist the urge to find, explore or invent another metho...
Advertising doesn't have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible ...
People buy products for the feeling they get from the purchase. How do you feel when you're relaxing on the water in your brand new boat? Sure, you're like a kid with a new toy... excited, proud and a...
Don't let customer complaints get you down or cause you to lose future sales opportunities. In a few minutes you can turn their frown upside down, and make loyal customers out of the most disgruntled....
My friend Dottie can precisely predict her sales peaks and plummets accurately...and no, she's not into fortune telling. Experience has proven that March, April, and May will bring a lot of money to h...
Are you ready to kick off a marketing campaign that will send your sales to the moon? Whether you're ready to create a Web page, sales letter, or other sales copy, take a moment to ask yourself these ...
Let's face it...competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you're always going to have to be on the ...
Yep, that's right, your existing customers are the ultimate source for increasing your sales. Think about it...they already trust you and know about your business. Finding and convincing new customers...
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertis...








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