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ARTICLES: JANUARY 1, 2013

When you want to print brochures, flyers and other marketing materials, you might think itís best to try to save money by printing them yourself.But no desktop printer can print with the quality you c...
Ever sat around with some friends and gone over what was popular back when you were younger? Depending on your age you might go over the tie-dye, laid back look of the sixties, the bellbottom, platfor...
Marketing isnít really about whatís going on in the moment. A truly effective form of marketing is going to be focused far more on the future than what is right in front of you at this moment. Your co...
†Even if you donít know much of anything about video games Iím guessing youíve probably at least heard in passing the name World of Warcaft. The level of success this game has managed to achieve is so...
Any worthwhile company is going to know that they need to do a lot of research if they want to stay around for long. When it comes to the products you make, improving the products that you currently h...
The temptation is always there to get into as many parts of the marketplace as you can. All that business is out there waiting for you to snap it up if you make sure your company performs as many func...
Designers should always know what colors are popular Ė and which are about to become popular.† Color permeates every aspect of a designerís life.† Every brochure, logo, and website that a designer wor...
No matter how good your advertising materials are, you still need to have a personal message that you can convey to customers.† There is still no better way to make a sale than with some good old fash...
Learning to use the right words in order to get response from customers
When a small business owner thinks of the essential items that they need, many of them forget about the letterhead.† Others simply overlook the importance of the letterhead.† But a companyís letterhea...
Are you spending thousands of dollars on print marketing and just not getting the results you expected?†
Most people assume that effective advertising is based on the actual size of the advertisement and its flashiness.† While these do help get your ad noticed, the actual copy and words that make up an a...
Sometimes a plain white business card just wonít do. If you are in a creative field, like art, you can be more adventurous with your business card design. You would expect a graphic design business ca...
††††††† For the small business owner, every little thing is going to count.††††††† You have to be aware of every opportunity for effectively marketing yourself and your company. If you donít have the ...
Group brainstorming exercises produce creative marketing ideas








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