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ARTICLES: JANUARY 1, 2013

Color printing is the reproduction of an image or text (or both) in color, rather than in black and white.Of course, it is not quite that simple. There are different techniques used to reproduce color...
For the small business owner, advertising can be a major expense. When you add that to the cost of commercial printing costs it an seem as though advertising costs go above and beyond any potential pr...
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Momentum can be a very difficult thing to establish, and incredibly easy to lose if you arenít careful. Momentum can be a major force in marketing if youíre able to get it going, until you might find ...
Thereís a big difference between deciding that you could use booklet printing for your marketing, and writing that booklet by yourself.If you are able to write a booklet by yourself thereís still the ...
Iíd swear that some customers seem to specifically wait until I think I know what it is that they want to change on me.People are changing all the time, and each day can yield some very different resu...
All marketing typically works in stages, but this is even truer for marketing a new product. From the first inception of the product to the eventual release of it, you need to be sure you have specifi...
I know it can sound a little paranoid to wonder all the time what everyone is saying about you, but for a business, you really need to keep track of these kinds of things.The truth about marketing is ...
In some regards for marketing repetition is a powerful tool. The more a person hears or sees something the more likely they are to take it to heart and to remember it down the line. This is used by ma...
Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways. Here is a brief overview of...
I currently have an account with Netflixs. Not long ago they sent me a card telling me that for every person I help sign up, theyíll give me a month for free.This is by no means a particularly new str...
If you plan on giving away items to help promote your company, you need to be aware of just what kinds of items there are to give away, and what categories they fall in.The first is practical.Within t...
One of the most economical ways to quickly get a word out is to print flyers.† These fantastic little promotional tools can be extremely inexpensive and simple or glossy and flashy, albeit more expens...
If youíre going to jump into something you want to know exactly what youíre going to be getting into, right?People opening up a business are likely to do a lot of research ahead of time. You want to f...
I can recall the number of times Iíve been someplace I regularly frequent, and I see a poster up on the wall some company put up there.The poster isnít always the most interesting thing and the visual...








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