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ARTICLES: JANUARY 1, 2013

Posters can often seem like a delicate balancing act if you want to get the most you can out of them.A postcard is so small the message has to be short and the image has to be small. A brochure is lon...
Take a moment to think about all the different kinds of advertisements youíve seen over the years. This will obviously include the champions of the advertising world like brochures, postcards, and so ...
Loyalty comes with very important benefits.No matter what industry youíre in youíll notice that people who are loyal to a company are people who get better deals, better information, and an all around...
Anyone who has ever produced catalogs knows what a major task and expense it can be. Costs can begin to go up easily if you are faced with a decision that needs to be made quickly. Avoid an escalating...
So youíve got your new business up and running, the customers are starting to call, but you really need some basic marketing tools, such as business cards, that you can give away to customers.† Youíre...
When people see a print ad, they usually take two seconds to evaluate it before they decide whether theyíre interested in learning more. This means you need to create a great hook to pull people in to...
Colors display on computer monitors very differently than they display on paper. But color printing is vital for businesses of all sizes in todayís competitive market.† With the importance of branding...
There are two conflicting yet completely true pieces of advice many companies have to be aware of: always be prepared to update your image, and be consistent.But how can you be consistent if you need ...
Question are always good at getting people into your advertisements, but only if you ask the right kind of question, and to do that you need to know what types of questions there are.Different styles ...
No one wants to spend the money you need to design, format, write, and have a batch of commercial printing done for brochures, just to see people never bother to pick them up and read them.Given the h...
The chief goal of any company is to get people to trust them. When I go into a store and buy something Iím trusting that theyíre the best person for me to buy from. For some businesses this is easier ...
Some people seem to think that you need to target the largest pool of people possible to have the greatest success with your business. Sure youíll be spending more money on those massive commercial pr...
Itís all about the offer. It doesnít matter what kind of advertising youíre talking about. If you donít have a good enough offer people arenít going to care about you.So what are you offering people?T...
When you design a brochure or other marketing piece with color printing in mind, you usually donít think much about the background of the paper, right? Youíve probably assumed youíll be using white or...
The question here isnít whether or not testimonials work. Almost nothing else can improve any form of commercial printing as much as the testimonial. Here is someoneís word explaining to people how sa...








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