How to Effectively Market an Ebook - 4 Tips You Need to Know
After writing and publishing your ebook, the next important step to get that income rolling in is to market your ebook effectively. Ebooks which don't get the proper marketing translate to poor sales, if any. Here are 4 important tips you need to arm yourself with on how to effectively market an ebook.
Tip #1: Create a Compelling Sales Letter
A huge mistake that many people who are new to writing their own ebooks make is having a bad sales letter. There is nothing worse than working on a great ebook, only to be met with very low conversions because your sales letter is not good enough.
The best way around this is to study other sales letters. Have you ever bought an ebook online? If so, go back and study what made you buy. Look at the elements of their sales copy, and incorporate those elements into your own work.
Tip #2: Give A Freebie
There is nothing people like more than getting something for free! However, you don't want to just give something away without having some marketing tricks up your sleeve. A great tactic is to give away a free sample chapter of your ebook (that contains very valuable information) and cut it off at a key point. You can think of this as being a cliffhanger like you'd see on TV.
You win because you'll have their name and e-mail (because they signed up for your free chapter) so you can send them follow up messages. The potential customer wins because they will have gotten some valuable information for free, and will hopefully be convinced enough to go ahead and buy.
Tip #3: Create Scarcity
Let's face it; there are so many things on all of our schedules these days that it can seem nearly impossible to fit it all in. You are battling tons of distractions that are on your customer's minds. They might put off buying your ebook, only to mistakingly never return.
You can avoid this problem by creating some form of scarcity within your sales letter. It might be a limited number of copies, the fact that you're pulling it off the market soon, or an imminent price rise. This can definitely help you get more sales!
Tip #4: Be Seen as An Authority
Of course, there is no greater way to get sales than to become an authority on the topic. That means you have to get your name out there and known. You can join forums, create a blog, and become active in communities related to your ebooks' topic. Once you do that and offer some great advice that showcases your knowledge, you will start to be known and recognized by these people.
Once you are known and trusted it will be incredibly easy for you to start making sales. Trust is a huge factor online, and once you have that you have it made!
There you have it! These are the four top tips you need to know to effectively market your ebook and start making sales. Over time, you'll find the strategies that work for you and it will be well worth all this hard work you're putting in.
Did you know you can publish an ebook on Amazon's Kindle reading device and start making sales immediately? Learn more about the Kindle handheld ebook reader here and how you can use it as an effective marketing weapon to boost your ebook sales!
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR