Carmella Borchers

Increasing Your Conversion Rates When Selling eBooks

Do you currently sell eBooks online and want to get more sales? Here is how you can do it.

Many of us that are selling electronic versions of books, whether they are informational books or fictional books such as Romance Novels, would like to increase our conversion rates. After all, the more people make a purchase, the more profitable the website gets. Here are some tips on increasing your conversion rates if you sell eBooks on your website.

·         Make sure your landing pages and website are functional and look good

While many websites that sell books, such as Romance Online are very well designed and are made easy to navigate for the users, take a look at some of the less popular products on ClickBank and you will see that their landing pages look like they were run over by a truck. If you want buyers to be interested in what you are selling, your web pages need to look attractive to them.

·         Have a mailing list and include an e-mail capture box on your site

The buyer may not be interested in buying now, but may nonetheless find your website and products interesting. If you have a mailing list that allows you to keep in touch with people that are interested in your products, you will simply make more sales. This is why you should have a box that allows people to subscribe to your mailing list on your website and landing pages. Send out some regular newsletters to your readers that will inform them of your latest works as well as give them some useful and entertaining information that is related to the niche that your eBooks are in.

·         Put some social media buttons on your site

If you are present on social networking websites such as Twitter and Facebook, put some social media buttons on your site that would make it easy for a visitor to follow you or “like” your page. This means that whether or not they buy something, they will have a way to keep in touch with you and be kept up to date about your products. A visitor that might not have been interested in your products right now may very well return later on if they see a social media post later on about an eBook that they find more interesting.

·         Include samples and excerpts of your books on your website

This is always a good idea, but especially so if you sell fiction books such as erotic eBooks. That way, readers will be able to get a taste for your writing style and would be more likely to buy if they like what they read. You can also put some of your previous books that you are not actively marketing anymore for free download. Again, this will help the visitor to make a decision as to whether or not they would want to buy your books.

Article Tags: Conversion Rates, Mailing List, Social Media

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