Internet Marketing Myth #39 - People Prefer Easy Reads Over Complete Information
Don't like to read? It is not always necessary to read information with the same number of pages as 'War and Peace'. but don't let this widely popular inernet marketing myth lull you into buying totally uselss ebooks.
Have you heard some of the reasons that ebook sellers give as to why the ebooks they write or have written, are short on content? If you have been involved in the internet marketing niche for any length of time, then I bet you have.
One of the most common reasons that they give for selling skimpy ebooks is that people don't like to read, so they prefer to buy ebooks that don't have many pages. This has got to be one of dumbest internet marketing myths spreading through cyberspace.
Oh sure, many people really don't like to read, but this doesn't mean they want to buy an ebook that doesn't have enough information. This is what many ebook sellers want you to believe though.
The thing to keep in mind, is that more often that not, a book or ebook that is short on content is also lacking in information. I have been in internet marketing for quite some time, and I can tell you that I've bought a boatload of these ebooks when I first started out. If you still think that ebook sellers are doing you a favor by selling you an easy read, let me throw this 'what if' scenario out there for you.
If a person wants to know how to get a job, does that person really prefer a book that only tells someone where to search for a job and how to dress on an interview over a book that explains step by step where to look for a job, how to search for a job, how to write a resume, how to write a cover letter, how to fill out a job application, how to negotiate a salary, how to locate job openings on the internet, etc., etc., just because it is an easy read? I think not!
It still amazes me when I see this myth anywhere. It is not logical by any stretch of the imagination and it definitely makes no sense what-so-ever, yet ebook sellers are still spouting this myth and many are still taken in by this myth as well.
Using a little bit of common sense also plays into this. While it is true that from time to time, there will be a an ebook that gives just as much of the required information as does a bigger ebook on the same topic, you have to think about it logically. I mean, compare the number of pages an
Sure, a 50 page ebook titled 'How To Breed Beagles' might have enough of the needed information as does a 500 page ebook on the same subject, but do you really think a 50 page ebook titled 'How To Build A Skyscraper' is going to contain all of the needed information to enable anyone to build a skyscraper, as does a 5,000 page ebook on the same subject? I don't think so.
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Misato Katsuragi is the author and editor of the 'Myths Of Internet Marketing' newsletter at:
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