Many people starting their businesses on the internet often complain that their income is very inconsistent and that their sales fluctuate too often. Often it is because most people who start out on the internet fail to do one very crucial thing – and that is to build their list of subscribers.
An opt-in list is absolutely essential to any website or internet based company. Even for a small venture like a niche profit site, an opt-in list can make a huge difference and will definitely add extra revenue to your wallet. It is rare to see an e-commerce site, big or small, that is without an opt-in list.
Here are three of the biggest reasons why successful internet based businesses build their database of opt-in subscribers:
1. Follow Up.
According to Aweber Communications, one of the largest autoresponder services on the internet, it often takes 7 or more messages before prospective customers make a purchase. This shows that if a website does not have some way of capturing a prospect's contact email address, the chances of selling that customer is dramatically decreased. Rarely do people on the internet buy a product immediately upon landing on a website.
That is why it is absolutely essential that you capture your prospect's contact email address; so that you can keep in constant contact with them and increase your chances of making a sale.
2. Increase your profits with your backend products.
Most people who are new to the internet are happy selling only one product to one. This is okay if you are in it for the short term, but if you want long term profits you need to sell them multiple products in the backend.
For example, if you sell a $97 affiliate product to someone without first collecting their contact information, that customer is worth only $97 to you. But just think if you captured his email and sold him on two higher end products worth $197. You have just increased the customer value from $97 to $497!
Only when you take your time to collect their contact email to build your opt-in subscriber list can you inform them about other products you can make more profit with each person you have in your list.
3. Have other people seek you out for a joint venture.
When you have a highly responsive list of about ten thousand emails, other people will seek you out and strike up a joint venture deal with you. Joint venture is nothing more than making a deal with another person so that both of you benefit.
For example, if this prospective joint venture partner is selling something that complements what you are selling – they will want you to promote his product to your list of subscribers for a percentage of the profits.
This is one of the best benefits about building your opt-in list. This is because you did not do anything to make extra profit. You did not have to make a product, you did not have to do any marketing. All you do is click the mouse to send out a message to your subscribers and watch the money come in.
Now that you realize the profit potential of building your opt-in list and how it can product long lasting profits for you – add a form to your site to capture your viewer's contact information, build your list, and watch your income soar!
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