It's easier to make money online marketing a $1000 product than a $100 product. There are 3 characteristics of big ticket buyers that make them your preferred customers.
When I first began my internet marketing career I was afraid to ask people for money. I was an affiliate for a company that had a $100 package and a $1000 package. Sure, I mentioned the $1000 package, but I always encouraged my customers towards the $100 package. I thought that would be an "easier" way to make money than the $1000 package.
I didn't succeed as an affiliate for a long time with that company due to my flawed mentality. Experience has taught me that it's easier to make money online with a big ticket product. There are three reasons that promoting a big ticket item is the easiest way to make money online.
First, your big ticket products will attract more serious buyers. Just about anyone will download a $27 Ebook. But way too many of them will ask for refunds. Way too many of them will never read it. Some of them will even blame you when it "doesn't work," whatever that means.
Why do you care about these things? Because these customers are little more than a time-consuming nuisance. In contrast, serious buyers will become serious affiliates for you. If you are in a two-tier affiliate program (and you should be), your buyers become your affiliates. You make money from their efforts in promoting the product. Having a group of low dollar buyers that aren't serious will result in a group of affiliates that do nothing.
Second, the easiest way to make money online is to develop repeat customers. Because your big ticket buyers are more serious, they are also more likely to be repeat customers. They will use your product, recognize its value, and be responsive to your future offers.
Third, it's easier to make money online with big ticket products because it's easier to turn a profit with such products. This is true no matter how you are generating leads. Let's say you spend $100 on pay-per-click. From this campaign, 5 people buy your $27 Ebook. Because each lead cost you $20, you're left with a less than impressive $7 profit. At this rate, it will take you a LONG time to make real money online.
In contrast, you wouldn't bat an eye at paying $20 for a lead that purchased your $1000 product. And remember, as a bonus, this will likely be a smart buyer who will make you money as your affiliate and/or become a repeat customer.
For these reasons, if you want to make real money online, choose a big ticket item to promote. It still works. And, no, you won't wake up rich overnight. But if you want the fastest and easiest way to make money online, go big, and your bank account will go big with you.
Exposing the Big Lie: It's Hard to Make Money Online
There is no product or system that makes it "easy" to make money online. Product-producing gurus need to stop misleading struggling marketers with sales letters that promise fast money with no work. But, product consumers also need to come to the realization that there is no easy button when it comes to internet marketing success. Such success is attained only through consistent action.
Is Your Positive Mental Attitude the Cause of Your Online Business Failure?
A positive mental attitude is essential to your online business success. However, you must recognize the limitation on the value of a positive mental attitude. When you fail to take the action you need to make your online business a success, rather than telling yourself it's okay, you must recognize your failure and take action to correct it.
Taking the Right Action: Shortcuts for Online Business Success, Part I
There is an overwhelming amount of available information on how to make money online. Because of this, even people that are taking action to grow their online business can have trouble earning money. Most of the products marketed by the "guru" marketers will not help you earn a single dollar online. This doesn't mean you should never buy a "how-to" product. But you should know the shortcut to success before pulling out your credit card.
