Email list building is important to any modern business because email marketing is still the most direct way to communicate and engage with your potential, existing and past customers. So how do you get people who have visited your website to supply you with their email address?
Email marketing is still the most direct way to communicate and engage with your potential, existing and past customers but before you email somebody you have to have their permission or you'll end up being labelled a spammer. The process of getting somebody to give you their approval to email them is called opt-in email marketing, or permission marketing.
When somebody has given you their permission it demonstrates that they have an interest in your products or services. So how do you get people who have visited your website to supply you with their email address? There are 4 crucial factors you need to know on how to build an email list.
1. Put An Opt-in Form On Your Website.
An email opt-in box is situated on the home page of your website and it is where your website visitor can insert their email address. The more details you ask for, the lower your conversion rate will be, so only ask for their email address because at this stage that's all you really need. It is easy to set up an opt-in box and put it on your website with email autoresponder software.
2. Offer Something Of Value.
It is very unlikely that somebody will provide you with their email address if you do not offer something in return. So you have to provide something that your potential subscriber will find useful and want to have. This is one of the key elements of how to build an email list. For example, you could send a free report, video or newsletter related to your business. This should be emailed to the person as soon as they opt into your list.
3. Continually Provide Value.
One of the most crucial email list building tips is to continually provide value to the people on your list. When someone has given you permission to send them emails and you have delivered something of value in return, it doesn't mean that you can now saturate their inbox everyday with emails trying to sell them something. If you do, a lot of people will unsubscribe. If you continue to provide valuable information the people on your list will start to trust you and regard you as an authority in your market. They will then be more inclined to buy from you.
4. Keep Your List Clean And Private.
Never lose the trust your customers have entrusted you. Only send emails that are related to your business or industry. This is why people subscribed in the first place. If you send totally unrelated information or if you allow other companies to use your email list, the people on your may get spammed and many will probably unsubscribe. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
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