How to Retain Your Clients
Usually we talk to you about attracting and signing on new clients: that’s what everyone wants right–new, ideal, high-paying clients, continually filling your pipeline.
I didn’t understand what was
going on because they were getting great results. We were transforming their businesses. They
were going from making not much to making six figures and beyond. I didn’t see
why at the time the majority of them weren’t signing up for another year.
Here’s what I knew. I knew deep in my heart that I could help
them further multiply what they had already created with me. I knew that I could
take them to the next level, but somehow they didn’t see that and they ended up
moving on to another mentor. If I’m being transparent with you this actually
kind of affected my ego and my self-esteem. It was like, “Ouch. You’re moving
on to someone else. Why?”
Have you ever thought about what
it takes to retain clients past their initial term? In the last several years I have actually
shifted the way that I do business. Miraculously we have witnessed clients
staying with us for much, much longer—signing up again year after year even at
our highest programs levels.
You may be thinking, “Why are
they signing up again? Didn’t they
get everything they needed the first time around?” Well, yes they did get
everything they needed, but now they feel great about signing on for year two,
year three and so on. Today, I’d like to take you behind the scenes in our
business and share with you just a few of the many, many things that you can
shift within your own business so that your clients happily stay with you longer
and continue to get great results with you, while recommending you to others.
Today, I will share with you
three simple things that we do in our business that perhaps you would like to
apply to your own business.
That means that our clients are
surprised to see how much more they get than what they paid us. For example, people traditionally come to us
for marketing and for client attraction and we deliver that like nobody else
does because we’re experts at it, but what they don’t realize is that we also
give them all the mindset work and all the spiritual marketing principles that
really work to get clients. We give them list-building, internet marketing
strategies, systems, all of that for free, which helps them create even more
results. They’re very surprised to get all of this extra stuff.
Derek and I are always learning,
always improving our own businesses and getting best practices from other
sources. Now as we
continually sharpen the saw, we have our own mentors. We take all of these new
things that we’ve learned and when they’ve worked for us, when we’ve digested
them and we see that they create results, we distill everything that has worked
for us and then we pass it on to our clients so they can use it. This makes it
easy for our clients to get best practices without having to invest lots of
time and lots of energy and lots of money elsewhere to figure out what works
and what doesn’t.
They tell us that this is one of
the big reasons why they come back again and again and again. It’s because we’re constantly innovating.
3. Make your clients feel significant. I’ve realized something about the human
race. It’s that every single person on Earth loves to feel like they are
significant. They want to matter in the eyes of others. We all want to feel
loved and when you can make your clients feel special they like being around
you and they don’t want to unplug from that.
Many people I know keep their
clients at arm’s length. We do the
opposite. We love them. We surround them with people who love them and champion
them and they feel, for the first time in their life perhaps, that they have a
tribe of people who unconditionally accept them. We surprise them with little
gifts that they didn’t expect or anticipate. They experience little touches here
and there. It’s the way that Derek and I and the team are anyway, but we’ve
decided to extend that into our business. For many of our clients they don’t
get that anywhere else.
Your Client Attraction Assignment:
Ask yourself these three
questions because this is about you.
What can you do to over deliver
and give your clients more than they originally expected?
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ABOUT THE AUTHOR
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit http://attractclients.com