Your online business advertising should encourage the reader to click on the ad to take them to your sales page or lead capture page. So how do you get them to push that 'buy button' for your online home business?
Your online home business needs traffic because without it, you will not have really have a business. There are two options to generating traffic to your website and that is by either free methods or paid methods.Free traffic, however appealing it may sound, is a long term strategy. Paid traffic gives you instant results and includes such techniques as pay per click advertising, solo ads, banner ads, ezine advertising and social media advertising.
When you pay for traffic advertising, you want to convert as many readers as possible into actual buyers. Your advertisement should encourage the reader to click on it so that they go to your sales page or lead capture page. But how do you get them to push that 'buy button' for your online home business? These 5 traffic conversion hot buttons will help to boost your adverts and sales pages.
1. Shout Out Your Benefits.
What makes your online home business better than your competitors? If you are selling popular products or services you will have competition from other online businesses. Study the competition and find the weaknesses or differences that you can exploit. If you are selling digital products, do you provide free training, regular webinars or after sales service? If you sell physical products do you deliver faster or give choice of downloads or CDs or gift wrap? Let buyers know what sets your online home business apart from your competitors.
2. Get a Product Endorsement.
You may have the best and most legitimate online home business ideas but, if you are new to your marketplace why should anyone believe you? Find a celebrity to endorse your product. It does not have to be a movie star, just somebody who is known and respected in your industry. Send your product out to niche superstars and ask for their honest review as well as permission to use their comments on your website.
3. Provide Evidence.
Obtain some research that will enhance the products and services of your work from home online business in the marketplace. Research provides the evidence that your products and services really do have the benefits and the advantages that you talk about in your advertising. Make sure that you claims are reasonable and that you have proof of what your research says. If you are unable to find any research, create your own by using feedback from your own online survey.
4. Test Your Results.
If you are not testing you are not marketing. Develop three different ads for your main product or service and run three separate campaigns, each to a small audience. Once you have your results, you can use the most effective ad on a larger audience. You may discover that the sales page that generates the best results for your online home business is not the one that you would have chosen before the test.
5. Create A Relationship.
Write you ad copy so that your potential buyer can relate to it. When you build a relationship with your customers they will be more likely to buy from you more than once. On you sales pages, show a photo of a satisfied buyer with a testimonial written by them. When you buyers have a reason to like and interact with your online home business, you are developing a relationship that is beneficial for both parties.
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