An opt-in list is an internet business owner's biggest profit building tool. Each name on the list can literally be worth hundreds of dollars over time. Each message sent to list members has the potential to not only ad profit to your bottom line but to also add value to your customer's lives.
An opt-in list is an internet business owner's biggest profit building tool. Each name on the list can literally be worth hundreds of dollars over time. Each message sent to list members has the potential to not only ad profit to your bottom line but to also add value to your customer's lives.
James Ray said the following, "Once I know I can provide a value to you, then, I believe I have a responsibility ' not an opportunity ' to sell it to you."
The best way to reach the masses is to build an opt-in list. That way, you have the opportunity to share your message, your products or services, and your business.
Here are seven tips and resources to help build a fantastic opt in list.
#1 Write a book and give it away for free. Fred Gleeck has a wealth of information, all free, on how to build your opt in list with publication. You can grab these resources at http://www.fredgleeck.com/
#2 Offer a free seminar, teleconference, or online course in exchange for an email address.
#3 Offer a resell product for free. Give away software, books, and other tools, created by someone else, for free. There are directories that provide lists of resell rights products.
#4 Get affiliates on your team. Affiliates can quadruple your opt in list overnight. For more information on affiliate marketing visit http://www.associateprograms.com/ where they have an abundance of free information and a regular newsletter
#5 Start a referral program. Much like affiliate marketing a referral program gets your customers working on behalf of you in exchange for a discount or some other reward.
#6. Blog. Compelling blog posts motivate people to act, to visit your website, and to request more information. In exchange for that information or to comment on a blog post, ask for an email address. Wordpress.com and Blogger.com are both free blogging tools that easily integrate into any business website.
#7 Create a viral marketing product like a book or a report, and give it away. Include links in the content that require people to opt in for special bonuses.
Building a large opt in list doesn't have to be complicated or tricky. Bath and Body works built the largest specialty retail list by simply exchanging a coupon for free lip gloss in exchange for an email address. The coupon had to be emailed. Not a difficult concept to gather email addresses and the list is valued at 180 million dollars. Happy list building!
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