Your internet business will flop without an online marketing strategy. You have to let your potential customers know that you're online and what you're all about. Here is one way to easily and inexpensively market your business.
Without an online marketing strategy, your internet business will flop. You have to let your potential customers know that you're online and what you're all about. One way to easily and inexpensively market your business is with article marketing by either writing articles or hiring someone to write them for you. The purpose of article marketing is that they can be used to promote your website through the use of backlinks in the articles. Plus, it's smart strategy for search engine optimization. These articles act as fingers pointing the way to your website and driving traffic there.
What Is Online Marketing?
Every online marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can't sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article marketing works.
Article marketing is a subtle online marketing strategy. It is written content that you provide to internet article directories who then publish it online free of charge. To be effective, your article should provide sufficient information and facts to make the reader interested and want to click on the link within your article to your website. If your articles provide value you will drive traffic to your website because the reader will want to know more. But if you write your articles as a hard-sell advertisement it will push people away.
How Does Article Marketing Work?
Article marketing will not usually generate huge volumes of traffic directly from article directories. Most article traffic comes via search engines. So why not just put the articles on your own website? Well, article directories already have built-in authority with search engines. This means pages on them will usually rank faster and easier than pages on websites with less authority - like your website. Thus, you can use an article directory as a marketing source to grab search engine traffic, which in turn, drives it to your article.
So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.
When your articles are on an article directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.
Submitting Your Content To Article Directories.
Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.
When submitting to more than one directory, you are casting a larger net into the sea of traffic to drive it towards your website. People searching the internet find your article, read the content and if they feel they have gained some important or valuable information, they follow the link to learn even more.
Submitting articles to directories should be an ongoing process rather than a "submit once and forget it." The more well-received articles you submit, the more your reputation as an expert will grow and the higher you'll rank in search engines.
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