You've spent countless hours and have created the perfect content for your Web site and uploaded it online. You've researched and employed all the right techniques to optimize your site for Internet search engines. What's to stop your competitors from viewing your HTML code, seeing why you are being rated so highly and simply copying you?
You've spent countless hours and have created the perfect content for your Web site and uploaded it online. You've researched and employed all the right techniques to optimize your site for Internet search engines. What's to stop your competitors from viewing your HTML code, seeing why you are being rated so highly and simply copying you?
To avoid this problem and to allow you to hide your term boosting from the eyes of the general Web site visitor, there are some simple techniques that you can use to hide your content. Several options, including text hiding, link hiding, META refresh tags and encryption. Hiding content may involve using a font colour that is the same as the background colour, hiding text behind an image, placing content above the viewable area of the browser or shrinking content or setting your font size to 0. There are also several scripts that can be used to hide your source code and you can password protect your pages.
**Although there are legitimate reasons to hide content, hidden text or links can cause a site to be perceived as untrustworthy.**
Content hiding comes with the warning that search engine directories frown on this type of SEO and you may be banned from registering on them or have your ranking reduced severely if you employ these techniques. Robots that are used to crawl through Web sites tend to be less sensitive to text and link hiding, however even these crawlers use human Web site auditors who randomly select sites to check.
Search engine directories, which are maintained by humans, rather than automatic software, tend to look to intent of the web designer. These human copyreaders or editors administer strict rules to appraise the quality and relevance of a web page. If there is intent to deceive, artificially inflate your SE ranking or to attract clicks at the expense of a poor user experience, then you may be removed from an index or have your ranking reduced. A simple and useful test that human copyreaders ask and webmasters should incorporate is, "Does this help the user?"
Although there is the possibility of penalty, the benefits may be worth the risks. So if it is a method you feel very passionate about then you should pursue the idea carefully and only employ content hiding techniques when you have a professional designer working on your website so that they can avoid any misunderstood intent.
Submitting Your Web Site to an Online Directory
Web site owners worldwide continue to search for the best online marketing strategies they can find. Even though search engine optimization is very useful in gaining web site traffic there are other ways to search for content and draw in traffic. Online directories can also be searched for information and can promote website optimization.
Link Boosting
A common goal among web site owners is to improve their site's page ranking in as many search engines as possible. There are many ways to achieve this goal. One way is link boosting. Link boosting is when a web site owner uses links designed for their own site to gain popularity and rank higher among search engines. Web site owners use inbound links to increase their link popularity.
Keeping Your Server Info Private
Passwords, personal and other private information are a few examples of information that you might not want Google to google with. However, since the goal is for your website to achieve the highest rank possible when potential buyers conduct an online search, you do want Google's or other search engine's robots to have access to most of your website's information and pages. So how do you go about keeping your secret stuff secret?
