Web site owners worldwide continue to search for the best online marketing strategies they can find. Even though search engine optimization is very useful in gaining web site traffic there are other ways to search for content and draw in traffic. Online directories can also be searched for information and can promote website optimization.
Web site owners worldwide continue to search for the best online marketing strategies they can find. Even though search engine optimization is very useful in gaining web site traffic there are other ways to search for content and draw in traffic. Online directories can also be searched for information and can promote website optimization.
Online directories are similar to search engines in that they maintain a database of web content. When a key word or phrase is typed into the search the content related to that word will appear. The major difference is that the web site owner must submit their web site into the online directory. The directory is filled with categories and subcategories. When adding a web site to the directory, the user must choose the category and/or subcategories to list their web site. If the owner does not manually submit their site, the site will not appear on the directory.
There are many online directories that allow you to submit your website for free and some, like Yahoo, charge a fee for submissions. Typically, the free directories take longer to list your website and are not always guaranteed to list your site. The paid submission sites are faster and offer guarantees that your site will be listed. Rule of thumb to get the most out of online submissions is to utilize both, the free and paid online directories.
Since each directory has its own set of submission guidelines, and human editors ensure these guidelines are meticulously followed, directory submissions can be time consuming and tedious, but the rewards can be tremendous.
Some reasons for investing the time to submit to online directories are: - To increase traffic on your site - To increase the number of backlinks to your site - To market your website inexpensively - To get quality traffic to your site since directory users find your site by searching within specific categories of interest to them.
Some online directories are limitless and contain millions of web sites broken down into categories. Other directories are specifically designed for a particular topic, such as the directory of health organizations or the directory of library science. This can be constructive with web site optimization in that a user can submit their sites to specific directories tailored to fit their own web content. Submitting to an online directory could be a very significant part of your online marketing plan depending on your target market, and is therefore a worthwhile research and development project.
Link Boosting
A common goal among web site owners is to improve their site's page ranking in as many search engines as possible. There are many ways to achieve this goal. One way is link boosting. Link boosting is when a web site owner uses links designed for their own site to gain popularity and rank higher among search engines. Web site owners use inbound links to increase their link popularity.
An Overview of Content Hiding
You've spent countless hours and have created the perfect content for your Web site and uploaded it online. You've researched and employed all the right techniques to optimize your site for Internet search engines. What's to stop your competitors from viewing your HTML code, seeing why you are being rated so highly and simply copying you?
Keeping Your Server Info Private
Passwords, personal and other private information are a few examples of information that you might not want Google to google with. However, since the goal is for your website to achieve the highest rank possible when potential buyers conduct an online search, you do want Google's or other search engine's robots to have access to most of your website's information and pages. So how do you go about keeping your secret stuff secret?
