Monday is coming; is your online business prepared? For those not familiar with
“Cyber Monday” it is the “Black Friday” of online shopping. Black Friday has of
course been considered the first day of the holiday shopping season. Cyber
Monday falls on the Monday after Thanksgiving. The reasoning behind Cyber
Monday? As many of us return to work on Monday after the holiday many of
us also return to surfing the web. Some start shopping during their lunch break
and others….well some don’t wait and do it on the clock too! Regardless of when
you start shopping on November 30th one thing is for sure there are
deals to be found.
So for those of you with an online business it is in your best interest
to take part; everybody likes a sale and knowing they got a good deal. Some
ideas to take part:
Advertise your sale on the home
page of your site. Make sure it is easy for customers to find the sale or
special otherwise you risk them venturing off to another site.
If you have an email list send
out a promotional newsletter with details of the offering and link back to
your site. This may include a coupon code to use if needed.
Post your special to any
forums/groups you belong to attract additional customers.
Submit your deal to other
websites that will advertise your sale such as CyberMonday
Monday is a great way for online businesses to bring in additional revenue and
hopefully attract new repeat customers.