Nowadays, it’s difficult to imagine life without internet and electronics which support it. Can you imagine living without laptops, PCs, tablets and smartphones? We have gotten helplessly addicted to these things which have made our lives easier by almost tenfold.
The main reason behind the success of the internet and why it has been regarded as the biggest invention of all time after the wheel is that, unlike other things which serve one or 2 purposes, this intangible thing serves a whole world of purposes. We use it today for working, entertainment, gathering knowledge, studying, paying bills, learning new skills, being in touch with each other, among many other things.
One of the most significant ways in which we have harnessed this magical thing called internet is by using it for trade. A number of entrepreneurs have set up online enterprises such as social networking websites, applications, SEOs and shopping web portals. As far as shopping online is concerned, it can be considered as no less than a blessing for today’s urban working professionals who are pressed for time and are always racing against the clock. You cannot expect these people who are working on tough deadlines to remove time for anything else other than work and spending time with loved ones, much less a mundane thing like shopping.
Online shopping websites which cater specifically to Indians and are made by Indians such as PepperFry, have boosted this trend in a developing nation like India. Thus when the PepperFry fraud rumours started circulating, not much weight was given to them as they lacked solid proof or authenticity. Consequentially, the PepperFry fraud news died a natural death. Such rumours hardly deterred shoppers from buying stuff online through this store, for shopping online is not only beneficial in saving on essential things like time, money and energy, it is also quite addictive.
What people crave for the most these days is time, money and energy. Online shopping helps customers save up on a lot of money as they can find the best deals on a product in a jiffy and compare them to get the best discount. Time and energy are naturally saved as people don’t have to get ready, shop at a specific time, search for parking space, wait for public transport, jostle with others in long queues, waste their energy talking, etc. All of these things occur in traditional shopping but online shopping requires only a few clicks of the button to get you your desired product on the doorstep the very next day. You can shop without having to carry bundles of notes like you do in shopping in real as many Indian stores still don’t accept plastic cards. So people are always wary of carrying lots of money with them lest it gets stolen while travelling till the shop. Another advantage of buying stuff online is that, you can open the web portal at any time of the day and place your order. They are not like traditional shops which are open only for a limited time and are closed during lunch breaks.
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