If you want to market your business on the internet, building your business with email newsletters is a massively important skill. One reason that email newsletters are so effective is that it keeps you (and your service) in the minds of your potential clients. When your potential clients are ready, and they have a need for your service, they will contact you.
One reason that email newsletters are so effective is that it keeps you (and your service) in the minds of your potential clients. When your potential clients are ready, and they have a need for your service, they will contact you.
Connecting with people through email newsletters takes a special kind of skill. Email newsletters create familiarity and comfort with the readers. The main purpose of an email newsletter is to build a relationship with your subscribers.
REMEMBER: It's not your readers' job to remember you. It's YOUR job to make sure they don't forget you.
Since I like to respect your time (and follow my own advice), here are 8 quick tips to increase your success and profit in writing for email newsletters:
1. Spell it out. People want "step by step" instructions – it makes any task seem easier and more manageable. If you can tell someone "how to" solve a problem or manage a difficult situation in steps, your newsletter WILL get read.
2. Send it out often. Many coaches think they do not have time (or words) to write a newsletter more than once per month. But, anyone who has survived to adulthood has enough material to write for a lifetime :-). Keeping it short and sending it out more often gives people more opportunities to contact you.
3. Give your readers a consistent product with a consistent format. Consistency builds trust and confidence. The number one reason people buy something is trust and confidence in the person making the offer.
4. Make lots of offers. Put an offer for your services in every issue and encourage people to contact you. Offer different products and services – for example, some clients want individual coaching, others prefer a group. I offer both.
5. Some people will never hire you, but they will purchase an ebook or a teleclass. Find out what your readers want and create it for them.
6. Offer something free (and valuable) – a free consultation, teleclass, or a special report. Even if your readers don't take you up on it, it is beneficial to offer something – your readers will remember that you offered a gift.
7. Don't forget how valuable your information is to people who don't have it. Most professionals underestimate the VALUE of what we know. Personally, I think that the work we do is BEYOND the value of money – how can you put a value on helping someone build a business or be more effective in their life and work?8. Be patient. You are building a relationship with your readers. It can take about 1000 subscribers before you start seeing income. Once you get that first client, you will never look back.
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