FashionandYou-Online Fashion Fiesta

It is not just women who are ‘shopaholics’ even men have grown to like shopping. Gone are the days when shopping meant going to any popular shop or a street and spending hours roaming around with several shopping bags, bargaining to get the perfect price et al. These days what has taken the people by a storm is the trend of online fashion with a great deal of web portals establishing their presence. Today everything happens with the speed of a click and nobody has that amount of time to invest in shopping. A web portal that has come under the spotlight is Fashionandyou which was recently in the news for the procurement of online fashion and beauty retailer, Urban Touch.

Fashionandyou was an initiative by Smile group of companies with the motto of bringing the best to their consumers at slashed prices with a stress on quality. People did get hooked on to this portal and within a short span of time, the portal could boast of significant amount of profits. I have personally shopped at the website and never faced any glitch be it in terms of the price or delivery or the quality of the product. A very smart move by the website was to offer a big discount for brands whose prices are higher than the sky. This must have struck a chord with the common people and is one of the reasons for its success. Another factor that has played a role in their success is their strong presence on social media as a result of which consumers can voice their opinion, suggestions or any criticism which can allow the brand to evolve and emphasize on their strong position. The website itself is very consumer friendly and the navigation from one page to another is very smooth and hassle free.

For any business to succeed, experimentation is the key. This is the principle that the website has followed and the results are there for everyone to see. The website just did not stick to apparels and products for women; it even expanded into a section for children and also entered into the space of home décor. They even have fashion for men as well.  This has been appreciated by all online shoppers and due to this, the shopping experience is incomplete and people cannot complain that what they require the website does not provide them. A popular ideology that has been observed is that whenever any brand is doing well, some form of criticism does spring up and this is what exactly that has happened with the website with many type of accusations being levied at the website. Fashionandyouhas brought happiness to many consumers in different ways and continues to do so. It has revamped online fashion and in a very short span of time has experienced unprecedented growth which is a testimony to the fact that they are true to their purpose.