Fashion is an industry that strives on human personality and expression. The skill to create an ensemble that is apt to depict a person’s sense of individuality is not a piece of cake.
It requires a considerable sense of fashion, the imagination to contrast and amalgamate the colour schemes and recreate an outfit fit for the occasion. Fashion has become an extravaganza, an emulsification of human expression, hence a number of shopping malls and departments have plenty of choice for people to choose from. Online ventures like fashion&you have created a platform that can make fashionable items available to the public at affordable rates. With perpetual sales and discount offers, these website are attracting customers on a daily basis. With the amount of time crunching activities clogging the schedule on an average person, these websites allow shopping to happen in a matter of a few minutes. This is the key component for its ongoing success.
Websites like fashion&you have a lot of entertainment and informative additions that can help the customer understand the latest trends and the recent style. Bloggers who are also fashion enthusiasts write articles and posts that can help a person formulate their outfits as per the season and current style. These bloggers help the consumer understand the alpha and omega about fashion. In addition to this, style gurus are also available to give the customer assistance as to how to wear clothes in accordance to body type, what accessories will go with which skin tone etc. with such diversity in option and help from fashion experts the customer is given all that is required to enhance their personal style quotient. These websites have flourished all over the internet and hence its accessibility is also very convenient, making it the right place to shop without travelling long distances.
With the growing success of these websites, the customer pool was also simultaneously expanding till ultimate tragedy struck. The online websites like fashion&you faced allegations questioning the quality of products sold and the delivery mechanisms. The speculations were increasing by the minute and the website began facing the wrath of customers through online tweets and articles. The irony was the fact the products sole belonged to high end brands and labels. Any defect in these products poses a question to the brands themselves and labels like levis or spykar are known for supreme quality clothing. So to uncover the truth investigations were carried out all across the internet.
The findings proved that the complaints and accusation was a result of rival companies that wanted to pose a problem and tarnish the image of the websites like fashion&you. After the truth was out in the open to see, these online shopping marts re established its functioning as per original format. They rose from the trouble and provided a lot of discounts to attract the customers on a wider and bigger scale. Being true to its brands and customer’s needs, the websites provided quality product at reasonable prices. With so many perks, the websites have become a local fashion hub.
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