Generating qualified MLM leads

Copyright (c) 2008 Colin Meunier

Generating good MLM leads is more of a skill than any other thing. You have to know what it entails to generate and direct the needed traffic to your MLM webpage. In looking to generate qualified MLM leads, Patience and most importantly knowledge are necessary. Luckily for those of you starters, this article becomes an asset to you.

To start with, let's have a look at why you need to actively be in search of qualified MLM leads and what leads are widely used on the internet. A lead is more of a means through which a site is spread out to internet users. There are different kinds of leads as you would soon see.

Having a site with good leads often increases the chances of that site been picked up by search engines.

There are 4 leads most MLM's use to direct traffic to their sites:

Google Adwords

Google Adwords is a creative advertisement opportunity for every website owner. Using Google Adwords for your MLM site is definitely the most efficient and easy way to get your website out and also bring in desired traffic. For you to be successful with this, you'll need to be able to determine working keywords for your site. These keywords are what will form the backbone of your advertisement campaign. Fortunately, there are services on the internet able to provide you with good keywords and one of them is www.wordtracker.com. Though the service on this site isn't free, your money will be well-spent.

Press Releases

Press releases are important tools when written and published correctly. Some Search Engine Experts believe that a good press release is the fastest way to see improvement in a web site's ranking status. This is definitely no different for you into MLM. Have a copywriter - preferably someone with good skills in writing press releases- write one for you. Know that just as a press release is the fastest way for you to progress on the search engines, the competition with press releases is very high so you'll need to be very selective when it comes to selecting someone to write them for you. Once you have them written, you can go on a submission campaign where you'll submit your press release to as many online PR publishing houses as you can.

Search Engine Optimized

Articles Keyword-packed or SEO articles are another way to get the attention of search engines. You'll need a constant supply of these articles to remain on top of competition. It is also recommended that if you are using Google's Adwords for the same site, you use the same keywords for both.

Lead Capture Page

I am going to take you through a step -by- step approach to use in directing traffic to your lead page. If you don't already have a leading page, you should create one. A leading or landing page is more of a home page where most traffic to your site gets to. Because of the tendency of most internet users to not have a look beyond your leading page, it has become important for websites needing traffic to have good persuasive information on their leading page. Any good leading page should have - contact information of the website, a convincing sales letter, a form. Extra information may also be put on this page at the discretion of the site owner.