Hiring a Los Angeles SEO Firm During a Tough Economy
If you are a small to medium-sized business, why would you choose a Los Angeles search engine optimization (SEO) firm? There's no question that businesses of all sizes often struggle during tough economic times. What's more, over the years industry experts see that many companies try to cut back on marketing during these times, which is probably not the best decision.
Small to medium-sized businesses choose a search need a engine optimization (SEO) firm with experts. Why? Because althought businesses of all sizes often struggle during tough economic times, marketing is essecital to getting more customers. Industry experts have always seen companies try to cut back on marketing during tough times.
There are several schools of thought on the topic:
1) A bad economy is the time to spend money on marketing.
2) Don't spend dollars that you don't yet have.
There are more people now realizing that SEO is a must, because if their website is not in the top pages of the search engines like Google, they know their customers may not find them.
There is much confusion about what the right SEO and social media strategies are, so it is important to make sure you choose experts in the field -- according to guru and author of The New Influencers, Paul Gillin, because only ten percent of marketers nationally are good at doing it. The other 90 percent are still trying to figure out what it is.
According to a survey by MarketingSherpa of 3,053 client-side marketers, SEO was viewed as the most valuable marketing solution in terms of return on investment (ROI.) The bottom line is that during an uncertain economy, ROI is critical.
Traditional marketing and advertising of yesteryear meant spending quite a bit of your budget on tactics that typically did not provide tracking methods for figuring out if it worked. the results can be tracked, and campaigns can be tweaked for improved results.
Look for a lead generation company as opposed to than just SEO, PR or marketing. a good SEO campaign can tell you a lot about your market because a good SEO firm will research your market and competitors. It is also possible to review how much money they have spent on Pay per Click (PPC) ads. Plus they can also determine how many visitors go to competitive websites. A keyword analysis tells SEO experts exactly how many people are searching and what words and phrases they use to find your type of products and services.
When an SEO firm optimizes your website, it will be so that the visitors referred from search engines through your target keywords will have a chance to find you and what you're offering. SEO should help drive quality traffic to your website so you get more leads and then have better odds of closing more deals.
While Google Analytics is free, HitsLink web analytics is a great program that tells more details of what people do on your site. Do visitors stay on one page longer than other pages? Do they spend enough time on your site? How much time? Where did they come from before they went to your site? Tracking your website allows you to track your customers.
How should you decide if you need to invest in SEO and or social media marketing? even in-house employees will eb too expensive. And on top of that, few people in the marketing today have as much experience as we as SEO experts have. So you are better off hiring outside consultants like MarCom.
Search engine optimization (SEO) as well as social media marketing should not just be an bad economy. You may get more business than you have ever had if you employ the right strategies.
Article Tags: Social Media
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Kristin Gabriel is writer and social media marketing professional with a Los Angeles SEO firm. Her company also handles marketing, public relations, and online advertising. Visit MarComNewMedia.com or call 323.650.2838.