How does one determine how to minimize risk of losing customers when trying to

First of all, how much do you think your product is worth? Take a look at your
competitors websites and take note on what their charging for the same product. If they
are charging a lower price than you you have to ask yourself two questions. Will it be
profitable for you to undercut your competitors? Or should you take the chance and have
the same product at your site cost more? If you choose the latter you had better make
sure to really emphasize the benefits your potential customers will reap from buying the
same product from you instead of purchasing from the guy down the street, what kind of
guarantee does your competitor offer their visitors? Do they offer a 30 day money back
guarantee? Too get the edge you might consider offering a 60 day no questions asked
money back guarantee followed by personal followups from you to your customer
making sure their extremely happy with their purchase and service they received from
you. If you sell multiple items on your site you should make sure your site is equipped
with a shopping cart to encourage multiple purchases at once, try to keep the purchasing
system as simple and uncomplicated as possible too reduce as much as possible shopping
cart abandonment from happening to frequently on your site. It also helps to have your
physical mailing address as well as a telephone number on your site to build credibility
with your sites visitors. Try pricing experimentation, raise your prices, keep track of
visitor to sales conversion rates. If you notice sales slipping away you can always drop
your price. Offer more to your visitors than your competitors and you may find people
are willing to pay more for excellent product and more importantly customer followups.