Importance of Photo Retouching in E-Commerce

May 22
13:41

2013

Stacie Alexander

Stacie Alexander

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Type "bag" on a the web and it will throw thousands of images and links at you. Which one will you select? Eventually the best picture will attract you. This is achieved by Product Retouching- a service that is needed by all companies.

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With the internet becoming the “go-to” place for everything,Importance of Photo Retouching in E-Commerce Articles it is becoming very difficult for companies to attract traffic to their website. Product photography could well be the single most important design aspect of any e-commerce website. Humans have the tendency to hold the product and examine it. With that privilege gone, how do you make your decision? Eventually, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from your store.

 

With the expansion of the e-commerce industry, e-commerce photo editing and retouching services are also seeing a boost in their services. There are many companies that are only catering to the retouching needs of photographers, e-commerce companies, advertisers etc.

Attractive web design and complimentary copy writing will help, but ultimately the image you choose will pique the viewer’s interest, and hopefully, a desire to purchase the product- which is the main aim of all e-commerce companies.

While conducting product photography, it is important to keep in mind the customers’ tastes and preferences. Aspects of the product that appeal to a photographer or to the sales person may not appeal to the customer. So the goal is to maintain a balance between creativity and professionalism while still producing a flawless photograph of the product which the customer can relate to.

Poor preparation is always visible and can make or break a picture.

Despite the utmost care taken in shooting these products, Photo Retouching is always needed. Getting rid of extra objects in the frame, managing the color contrast of the product, making the model look more glamorous, ironing out wrinkles etc. all is a part of Photo Retouching.

Photo Retouching is a highly professional job and requires a lot of focus and technical knowledge. Hence, the best option for e-commerce companies would be to outsource these services to experts whose sole job is to make your products look perfect.

Photo Retouching agencies train professionals who know where to stop. They make sure that the image does not lose its natural quality and yet looks perfect. They also make sure to follow all the instructions given by your creative team while retouching your images.

No need to worry about the time delay or any such problems. Most of the retouching agencies guarantee you a quick turnaround time, usually 24 hours.

So I would conclude that product retouching is a must for all e-commerce companies if they want to get noticed over the already crowded internet.