If you sell auto DVD players on eBay or in your online shop you know how dangerous selling to DIY installers can be. Thankfully, you CAN turn them into an asset. Find out how here.
If a DIY fan tries to install a car DVD player they bought from an online reseller and then the item doesn't work because of something the DIY fan did wrong who gets the blame?
The answer is often the retailer because,
well, the customer is always right. It is this mentality that has caused an awful lot of heartache and a great deal of damage to many car DVD resellers dealing with DIY fanatics.
So why do customers insist on doing DIY and what can you do as a reseller to turn them into a reputation asset instead of a liability?
In many instances DIY never posed much of a threat to auto DVD player resellers. That's because majority of the people in America, or for anywhere else for that matter just don't have the time to do it themselves.
People live in an era where stress is as common as the next cup of coffee served in Starbucks. This means that people simply do not need more added stress from, number one, learning all about auto DVD players and how to install them in their car.
Then, number two dealing with problems that might arise during and after the installation process.
The bottom line is that people will most likely spend their money if and only if they are "convinced" that the stress of installing auto DVD players by themselves is not worth it.
Remember, the only reason why people are even considering installing their auto DVD players by themselves is because they "think" that they get to save a buck or two by the end of the day.
Many people think this way, and what you need to do is to see these people as potential customers that only need on more shove to put them in the bag.
One good way to help yourself and the customer is to talk to them.
Remember that communication has always been and will always be the key to good business.
However, the good news is that you don't really have to be a good speaker to convince someone. All you have to do is to keep it real and put yourself in the customer's position.
The best way to do this is to get to know your customer and relate with them. Talk to them about their car first, and then slowly shift the conversation towards the auto DVD player.
Once you've established rapport with your customer you can now start informing him about any possible problems that might occur during the installation process.
However, keep in mind that your mindset is geared towards helping your customer. Try to learn as much as you can about the products that you're selling and keep note of any special considerations each has when installing them.
Knowing facts about your product will put you at a great advantage when convincing your customer. However, you need to consider that your aim is to "convince" your customer that DIY is not the best choice for him. This means that your knowledge about your products is going to be your special weapon.
Always think ahead and never dwell on the present too much.
If your customer does decide to go for DIY, then at the very least you already established good relations with him and chances are he'll be back in the future to do more business.
In addition, if anything goes wrong during his DIY installation of the auto DVD, you'll probably the first person he'll turn to for help.
Once this happens you can try offering him a friendly discount of around 10% - 15%.
Keep in mind that for a customer, a failed DIY installation is very stressful and that a friendly 10% - 15% discount is always welcomed. In addition, once word gets out that you offer great deals to friends your customer pool will soon expand. This means more business and more money.
So don't just let that budget conscious DIY fanatic become a liability turn him into an asset and watch your customer base grow.
