Leveraging the Marketing efforts with 24Seven Shopping Cart Platform

Finding new techniques to market products is the foremost pain point for every business. Whether it is large wholesalers or mid-sized and small retailers, everyone tries to carve their niche in the market. Marketing their products & services through web stores is one of the contagious methods that everyone is opting for.

Nevertheless, just having an online store is not going to make a substantial difference in getting a firm foothold in the dynamic market. It’s the robust marketing tools of eCommerce platforms, like 24Seven Cart, that offers deep insights about the different marketing activities and their outcomes.

The challenging part is marketing for an eCommerce store, but 24Seven Cart offers various marketing tools to cater to the specific requirements of the retailers. The following marketing tools of 24Seven Cart help retailers in promoting their web stores:

•        Search Engine Optimization: Implementing various SEO methods help search engines to find & rank the site of the web store and displays it before other sites. Web store based on 24Seven Cart are search engine friendly. The application of the Meta tags in the store site allows Google to read and index the web pages. The XML Sitemaps on the site help Google to crawl and index all the URLs associated with the site of the web store.
The feature of Google Analytics allows retailers to get an understanding about the visitors, traffic source, time spent on the site and the content most viewed by the online visitors.
•        Cross Selling: Retailers can increase the chances of selling products by offering related products. 24Seven Cart offers the functionality of selling related products and associated with the main product.
•        Social Media Integration: Considering the importance of the social networking sites, 24Seven Cart has added the functionality to sell the products through Facebook by creating a Facebook store. This not only gives an additional channel to promote products & services, the online customers get additional information about the product through the reviews.
•        Abandonment of shopping cart: 24Seven Cart gives the functionality to retailers to notify them about the online visitors who had left their shopping cart without making the final purchase. Mails can be forwarded to such visitors to proceed with their shopping.

24Seven Cart is the flagship product under the aegis of LAN Services which is a California-based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc. For detailed information about the 24Seven Cart.