Look Into Credit Card Processing

It’s an irony of the business world that the more successful a person is, the less likely they are to reach out and ask for help when comes to an area of commerce they have no experience in.

And there is no area where this is more true that in the world of e-commerce. There are an increasing number of people doing business online, and some are quite successful.

However, those same people tend to freeze when it comes to the prospect of adding credit card services to their site’s offerings.

They have heard the card processing can really build the business of an Internet retail site. They’ve probably see the research that says they will see greater traffic, an uptick in sales and profits and more repeat business. And they have also seen the evidence that merchant services make for faster and more efficient cash flow.

But then they get to the jumping off point where they need to get into the selection process and things go into vapor lock. They hear some terms like “payment gateway” and think they are entering into some sort of closed society with its own language.

Or they look at a few sites and see that the costs seem to be all over the map, but they don’t feel like they know enough about the business to determine what a fair price is.

And they’re not sure exactly what their specific site is going to need. Should they go for a higher per-transaction fee? What is a good monthly minimum for their business?

When all those thoughts come into play it’s not hard to see why they might start to feel a little overwhelmed. And they aren’t sure they’d know where to start asking questions, assuming that they were secure enough to reach out for help.

It’s going to take a leap of faith, but reaching out is an ideal place to start. No doubt you know at least one other e-store owner, and probably have jumped on the merchant services bandwagon. Tell them you’re getting ready to make the move and what company would they recommend.

While you’re at it, ask them about some of the companies they passed on, and ask why. You’re not so much looking for them to trash another company as you are trying to determine how they weeded through the card processing contenders.

No doubt they will also be willing to tell you about some of the mistakes they made during the process, or what they learned as they made the move their first time.

If the idea of this conversation has you feeling a little intimidated, keep in mind they were once sitting in your chair. They’ve been where you are now, and know how it feels. They might have done the same thing then that you are doing now. Or wish they had.

At the end of the day you’re going to be set to make a smart decision for your business; a decision that is going to help grow your business and put more money in your pocket.

Isn’t that worth getting past a little timidity?