Marketing With Articles: Producing A Website And Marketing Campaign That Really Works With Google
Oftentimes when marketing with articles, it is easy to be fooled into thinking that you must do something tricky or fancy in an attempt to make your marketing efforts succeed. Actually, achieving a higher website ranking and the accompanying increase in visitors is very simple. This article explains how...
Far too often people believe that when they're marketing with articles, they have to do fancy or tricky things to make their marketing campaign a success.
The truth of the matter is that obtaining a higher search engine ranking and a real surge in visitors is really simple:
1 - Firstly, you have to focus on your website or blog.
Fill your website with information that your viewers will find helpful and interesting. It is a really good idea to make sure your website is packed full of valuable content and that this content is updated with new information on a regular basis.
Your first order of business is to make a website that is really pleasing to your customers. If your viewers are happy, then all the search engines will be too. The objective of Google is simple, satisfy its search customers, so if Google's customers (who are also your viewers) are delighted with what they discover on your website, then Google is going to be delighted as well.
2 - Once you have produced a stella website you start to think about marketing it.
Just as a brick and mortar store has to market itself to bring in customers, so you need to market your website.
Remember that both you and Google have the same agenda—you want to please your customers and Google wants to please its customers. By delivering value to your customers via the content on your website, search engines will come to know the value of your website and rank it accordingly.
Many times you may get the impression from other website owners that the search engines are their enemy, something that they are afraid of or feel like they need to outwit. This is really is very wrong—just like a travel agency can be an ally to a hotel that it refers to, so Google can and should be an ally to your website.
In the world of website marketing and search engines, the main language is links. It's via these links to your website that Google is able to understand the value and topic of your website.
There are two main purposes served by links on the web:
* It's a kind of transportation. By simply clicking on the link on one page the viewer is transported to another web page.
* It communicates information to Google and the other search engines about your website's topic and value.
You can influence where your website sits in a search engine's rankings by the quality of information that is on your website and also by how consistently you promote your website.
Submitting articles is a really excellent way to promote your website. It accomplishes these goals:
1 - Article Marketing builds quality links to your site. Articles are generally picked up by very niche specific publishers, so there is an excellent chance that your article will be published on a site covering a related subject to your own.
Keyword terms can be utilised in your resource box to form the link back to your website. These linking words are known as "anchor text", and the search engines use these words to discover how to rank your website and what it is all about.
2 - Marketing with articles spreads the word about your website and brings increasing attention to it. Your articles can be republished on other websites and in ezines. People who see you article either in an ezine or on a website are able to click the link in your resource box which will take them directly to your site.
3 - Article Marketing increases client confidence. When a potential customer reads your well-written and very knowledgeable article, then they will come away thinking, "Hey, this person knows his stuff! I really can trust him to give me good advice". Quite simply the more confidence that you can engender in a person, the more likely that he will become one of your customers.
Articles that have been writen as part of an article marketing campaign are known as 'free reprint articles', this is because online publishers are able to republish them free of charge. The author benefits from this process through the three items above. The vehicle for receiving these benefits comes via the author resource box, which generally includes your name and company details, a link to your website and a reason for the reader to visit it.
* Create a well thought through resource box designed to inspire readers to click the link to your site.
* Start submitting articles to publishers on the internet and article directories.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Go to http://www.autoblogit.com for more information.