Pete Prestipino

Monitoring Website Availability

Monitoring Server Uptime to Avoid Revenue Reduction

Monitoring your website's uptime is imperative to the success of your online endeavors. Why? While it's important to know if your website is running and your host is providing a good service (so you can receive money back or a credit if there is a guarantee), it’s even better to be proactive about getting it back online faster so you don’t lose search engine positions, miss out on possible revenue or blow your advertising budget. There is no other way to ensure a high percentage of server uptime than to monitor website availability.

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Most web based businesses do not operate their own servers, they outsource that function to professional web hosts, and for good reason – if your website (or your web server) goes down, i.e. becomes inactive, your business and your revenue can suffer greatly. Whether it’s the inability to gather information from surfers through forms or the ability to generate revenue through clicks on affiliate banners or contextual advertising, it is essential that your website be available for surfers to visit.

Monitoring Website Uptime for Search Engines
The main reason to monitor your website is that when search engine spiders visit your web pages, if those pages are down, you may lose the search engine positions that you have worked so hard to develop. If your website stays down for too long, you may be dropped from the search engine databases altogether. Whether your website receives ten or ten thousand visitors a day, you will not last long on the Internet if surfers and prospects can not access your web pages through search engines.

Monitoring Downtime for Advertising Budgets
Another important reason to monitor the uptime of your web pages is to make sure that your advertising is doing what it should – bring visitors to your website. While most pay per click search engines do not charge you if your site is down, many still do. If your site is down for any length of time, you run the risk of draining your account very quickly. In addition, if you purchase any sort of cost per lead or cost per impression advertising (i.e. banners) you again run the risk of losing valuable visits from surfers.

Article Tags: Search Engine

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