The advent of e-commerce has revolutionized global business practices, yet the fundamental approach to drafting a business plan remains unchanged. Whether you're launching a new online store or transitioning an existing business to the digital realm, the core components of your business plan should mirror those of a conventional small business. These components, as outlined by the Small Business Administration, include a business description, marketing strategy, management plan, and financial plan. By considering these elements in the context of an online store, you can craft a robust business plan that sets you up for success. Here are some guidelines to help you navigate this process.
Start by defining the products or services you intend to sell online and assess your competitive edge against both online and offline competitors. Detail the content of your online store, which is the information on your site that promotes your product or service. What type of content do you plan to provide, and how will it relate to your product or service?
Identify your target customers and outline the advertising and sales strategies needed to reach them. As you develop your marketing plan, consider the online browsing and shopping habits of your customer base, as well as their general usability concerns. For instance, what internet technologies do your customers likely use? Are they interested in community features like message boards and live chats? Are they receptive to "push" marketing tactics like email promotions and newsletters? You can learn more about these strategies at workz.com.
Identify the key individuals who will plan, build, and manage your online operation. This should include personnel responsible for back-end systems like customer service, order fulfillment, warehousing, and shipping. Determine which tasks will be handled by existing staff and which will be outsourced to consultants. This way, your business plan clearly delineates these responsibilities. For more information on managing your online operation, visit workz.com.
Identify the technical functions necessary for your website and research the associated costs. You can opt for a turnkey solution to launch your site on the internet (like AOL or Yahoo! Store), or you can hire technical experts to handle these functions in-house. Once you've determined your technical requirements, calculate how far your existing capital will stretch and decide whether you need to seek additional capital investment. If you've been thorough in developing your plan, you'll be able to project income versus expense based on estimated site traffic and visitor-to-order ratios. This type of forecasting is crucial for potential investors. For more on this, visit workz.com.
In conclusion, remember the adage, "The more things change, the more they stay the same." A successful e-commerce business plan combines traditional small business strategies with innovative e-commerce tactics.
A Few Things to Consider When Comparing Satellite Service Providers
Selecting a satellite TV programming service provider is not anywhere near as easy as it used to be only a few years back and this is due to a number of reasons. One of the biggest reasons is that satellite TV programming service providers in general are now offering far more then they ever did in the past. This not only includes their actual programming but it even goes as far as their promotional give-aways as well.
Analog or Digital - the Choice is Yours to Make
So often you have heard that the two ways that a signal can be sent to your homes TV set are analog and digital but what is the difference between the two and why is one more preferable to the other if it is? When the TV was first presented to the public a few generations ago it was in fact state of the art technology even in the primitive form that it was.
All About Satellite TV Systems and Receivers
One thing that you will find when you sign an extended service agreement with any of the two leading satellite TV service providers is that they do all they they can do to make your adventure into satellite TV programming as easy and simple as possible. All of your equipment is free of charge and delivered directly to your home or business and it comes with free installation in up to four rooms in the residence as well.
